# Rachel (Ruiqi) Fang

> Product Designer at Facebook Profile

Location: Redwood City, California, United States
Profile: https://flows.cv/rachelruiqifang

✨ Product Designer 
Build 0→1 Experiences at Meta | Scale Design for 3B+ Users | Frameworks, Systems Thinking

🧠 Doing things with intention, not just efficiency.

## Work Experience
### Product Designer @ Meta
Jan 2024 – Present | Menlo Park, California, United States
Facebook foundation: Profile and identity

### Product Designer @ Meta
Jan 2022 – Jan 2024 | Menlo Park, California, United States
Redesigned Ad Preferences (mobile & web), a centralized setting on Facebook and Instagram for users to personalize the ads they see. Revamped the ‘Customize Ads’ page to improve navigation, education, and usability of sub-products: ad activity and advertisers. The product was launched globally in 2024, resulting in 1M MAU and a 4.5% increase in control usage.

Drive post-MVP strategy by facilitating workshops to prioritize problems to solve and pitching vision ideas to impact the roadmap. Built partnerships with legal teams and the family of apps to quickly adapt to regulatory and business needs.

Elevate the design quality by delivering a framework for advertisers adopted by the design system and prototyping GenAI concepts in multiple hackathons.

### Product Designer II @ VMware
Jan 2020 – Jan 2022 | Palo Alto, California, United States
Founding designer for VMware partner navigator, a SaaS platform for cloud providers to manage end customers’ service consumption and subscription lifecycle.

Designed from scratch including subscription inventory, new order configurator, dashboard, usage, notification for 3 partner types. 

Took initiatives in creating pattern libraries, building user research pipelines, and co-creating roadmaps with stakeholders.

Contributed to growing the design team to four designers.

### Product Designer @ Delve Learning
Jan 2019 – Jan 2020 | Bloomington, Indiana Area
Designed for teachers to create and grade reading assignments based on online articles.
Collaborated with designer and engineers to build the design system from scratch.

### Web Design Lead Intern @ IU Center of Excellence for Women in Technology
Jan 2019 – Jan 2020 | Bloomington, Indiana Area

### UX Design Intern @ ByteDance
Jan 2019 – Jan 2019 | Shanghai City, China
Improved UX on iOS and Android for video conference hosts to invite participants via search, suggestion.

### Product Team Intern @ Everplans
Jan 2018 – Jan 2018 | New York City

### UI/UX Intern @ Fresh Digital Group
Jan 2018 – Jan 2018 | New York City

### Research Assistant @ University of Rochester
Jan 2016 – Jan 2017 | Rochester, New York Area


## Education
### Master's degree in Human Computer Interaction/design
Indiana University Bloomington
Jan 2018 – Jan 2020

### Bachelor of Arts (B.A.) in Psychology
University of Rochester


## Contact & Social
- LinkedIn: https://linkedin.com/in/ruiqifang

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Source: https://flows.cv/rachelruiqifang
JSON Resume: https://flows.cv/rachelruiqifang/resume.json
Last updated: 2026-03-30