# Rachel Xu > Media Studies + Data Science Student @ University of California, Berkeley Location: Berkeley, California, United States Profile: https://flows.cv/rachelxu πŸ‘‹πŸΌ Hello! I am Rachel, a current undergraduate at UC Berkeley blending Data Science with Media Studies to shape my future in UX design. I'm passionate about creating intuitive, user-focused digital experiences through user research, UI design, and interaction design. πŸͺ„Creativity fuels my work. I enjoy dancing, photography, filmmaking, and music production, each enriching my approach to design with empathy and innovation. πŸ’Œ Feel free to reach out at xxxr_achel@berkeley.edu for a chat about design, art, or anything in between! ## Work Experience ### Product Design Consultant @ Berkeley Innovation Jan 2024 – Present | Berkeley, California, United States ### Marketing Director @ Berkeley Innovation Jan 2025 – Jan 2025 | Berkeley, CA ### Product Manager Intern @ ByteDance Jan 2025 – Jan 2025 | Beijing, China ### UX Designer & Project Manager @ articuler.ai Jan 2025 – Jan 2025 | Berkeley, California, United States ### Senior Vice President @ Eta Omega Chi Jan 2025 – Jan 2025 | Berkeley, California, United States ### Chancellor @ Eta Omega Chi Jan 2024 – Jan 2024 | Berkeley, California, United States ### Vice President External Affairs @ Eta Omega Chi Jan 2023 – Jan 2023 | Berkeley, California, United States ### Product Design Consultant @ Jaded Jan 2024 – Jan 2024 | Berkeley, California, United States (Contracted through Berkeley Innovation) Crafted inclusive user personas and journey maps to tailor festival experiences for Gen-Z and Millennial audiences, informed by competitive research and user interviews. Designed high-fidelity prototypes to elevate marketing and brand identity, fostering user engagement strategies. Collaborated with a multidisciplinary team to innovate festival structures, integrating cultural resonance and audience diversity into deliverables. ### UX Designer @ Tongdao Liepin Group-HK06100 Jan 2024 – Jan 2024 | Beijing, China Optimized the Business Platform Center (BPC) interface, increasing user efficiency by 40% through user-centric navigation redesign informed by behavioral analytics. Conducted competitive analysis and usability testing to enhance interaction design for an AI-powered interview app, increasing recruiter efficiency by 20%. Devised data-driven marketing assets that boosted retention by 60% and conversion rates from 0.7% to 12.8% by introducing targeted coupon features. ### Web Design Consultant @ Medocity, Inc. Jan 2024 – Jan 2024 (Contracted through Berkeley Innovation) Modernized Medocity’s website by aligning UI with user needs and business objectives, increasing user engagement by 15%. Conducted usability testing and A/B testing to refine user-informed prototypes with industry standards. Facilitated stakeholder workshops with healthcare professionals, integrating insights into iterative designs. ### Web Designer @ Center for the Built Environment (CBE) Jan 2024 – Jan 2024 | Berkeley, California, United States ### Marketing Staff @ BARE Magazine Jan 2023 – Jan 2024 | Berkeley, California, United States ### Design and Marketing Senior Consultant, Office of Senator Andy Liu @ ASUC Student Union Jan 2023 – Jan 2024 | Berkeley, California, United States ### Marketing Director, Campaign Team of Senator Andy Liu @ ASUC Student Union Jan 2023 – Jan 2023 | Berkeley, California, United States ### Marketing Team, Office of Senator Megan Yao @ ASUC Student Union Jan 2022 – Jan 2023 | Berkeley, California, United States ## Education ### Bachelor's degree in Communication and Media Studies, Data Science University of California, Berkeley ### High School Diploma Virginia Episcopal School ## Contact & Social - LinkedIn: https://linkedin.com/in/xrachelxu --- Source: https://flows.cv/rachelxu JSON Resume: https://flows.cv/rachelxu/resume.json Last updated: 2026-04-08