• Won the Amazon Music 2025 Challenge by presenting retention and re-engagement strategies to a live audience of ~60 designers at the NYC headquarters.

• Launched Ruby, a Voiceflow chatbot powered by LLMs to transform abstract spending habits into actionable goals, validated by A/B testing with end users.

• Conducted sensitive, moderated interviews with 20+ members, uncovering donation opportunities for the

LGBTQIA2S+ communities based in California.

• Synthesized research into storyboards, identifying key opportunity areas, proposing an updated inclusive and accessible information architecture, and high-fidelity design prototypes.

• Redesigned donation flows with clearer content hierarchy, projecting a 57% increase in donations and engagement from donors and community partners.

Designed and delivered a data transfer feature for enterprise customers internal resource sharing, driving ~$1M revenue Year Over Year (YoY) after conducting analysis on current usage and trends.

Spearheaded and rapidly prototyped SkillUp, a platform to mobilize internal tech talent; onboarding 3 major tech partners for beta testing within 6 months.

Implemented Pausing subscription workflow improving customer retention from 25% to 48% within one quarter.

Mentored interns by shadowing on major projects, nurturing a flexible two-way learning environment.

Documented Design System and governance, acting as a single source of truth on Figma and Storybook for easy collaboration between designers and developers. Also conducted QA for finished designs and documents.

Designed and shipped Hexagon- a developer productivity tool. Made it to market and I learnt a lot about product building and 0-1 efforts.

• Led the design team initiatives for Gradient - SSN Design Club, focusing on event publicizing and member management.

• Developed innovative strategies to foster a vibrant design culture on campus.

• Collaborated with various college organizations to enhance design engagement and participation.