# Radhika Balaji

> Product Designer | 0→1 AI Tools | B2B SaaS & Analytics Platforms

Location: United States, United States
Profile: https://flows.cv/radhikabalaji

Curiosity fuels my career as a product designer with 4 years of experience shipping B2B SaaS experiences and delightful consumer products at scale. I believe the best digital experiences are born from empathy, creativity, and iterative exploration. Currently at Pratt Institute, I specialize in translating human needs into elegant, effective solutions, whether designing a web interface, building a holistic product, or shaping a service blueprint.

I approach design through data-driven decisions, stakeholder collaborations and healthy debate, seeing each project as a chance to differentiate the impact of design further. I have built highly technical products for non-expert users and expert groups alike.

I leverage tools like Cursor and v0 to validate designs by generating code-based prototypes and building custom tools.

 Looking to partner with teams who value innovation and authenticity. Let’s create experiences that inspire!

## Work Experience
### User Experience Designer @ Center for Digital Experiences at Pratt Institute
Jan 2024 – Present | New York City Metropolitan Area
• Won the Amazon Music 2025 Challenge by presenting retention and re-engagement strategies to a live audience of ~60 designers at the NYC headquarters.
• Launched Ruby, a Voiceflow chatbot powered by LLMs to transform abstract spending habits into actionable goals, validated by A/B testing with end users.

### User Experience Designer @ Mendocino County Safe Space Project
Jan 2025 – Jan 2025 | United States
• Conducted sensitive, moderated interviews with 20+ members, uncovering donation opportunities for the
LGBTQIA2S+ communities based in California.
• Synthesized research into storyboards, identifying key opportunity areas, proposing an updated inclusive and accessible information architecture, and high-fidelity design prototypes.
• Redesigned donation flows with clearer content hierarchy, projecting a 57% increase in donations and engagement from donors and community partners.

### Product Designer @ HackerRank
Jan 2021 – Jan 2023 | Bengaluru
Designed and delivered a data transfer feature for enterprise customers internal resource sharing, driving ~$1M revenue Year Over Year (YoY) after conducting analysis on current usage and trends.
Spearheaded and rapidly prototyped SkillUp, a platform to mobilize internal tech talent; onboarding 3 major tech partners for beta testing within 6 months.
Implemented Pausing subscription workflow improving customer retention from 25% to 48% within one quarter.
Mentored interns by shadowing on major projects, nurturing a flexible two-way learning environment.
Documented Design System and governance, acting as a single source of truth on Figma and Storybook for easy collaboration between designers and developers. Also conducted QA for finished designs and documents.

### Product Design Intern @ HackerRank
Jan 2021 – Jan 2021
Designed and shipped Hexagon- a developer productivity tool. Made it to market and I learnt a lot about product building and 0-1 efforts.

### Department Head of Design @ Gradient - SSN Design Club
Jan 2019 – Jan 2021 | Chennai, Tamil Nadu, India
• Led the design team initiatives for Gradient - SSN Design Club, focusing on event publicizing and member management.  
• Developed innovative strategies to foster a vibrant design culture on campus.  
• Collaborated with various college organizations to enhance design engagement and participation.


## Education
### Master of Science - MS in User Experience Design
Pratt Institute

### Bachelor of Engineering - BE in Biomedical/Medical Engineering
SSN College of Engineering


## Contact & Social
- LinkedIn: https://linkedin.com/in/radhika-balaji-b442a4147
- Portfolio: https://radhikabalaji.com/

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Source: https://flows.cv/radhikabalaji
JSON Resume: https://flows.cv/radhikabalaji/resume.json
Last updated: 2026-04-14