Team Creation and Stakeholder Collaboration: Built and managed a high-performing 13-member product experience team, fostering a culture of collaboration and innovation. Led design sprints, workshops, and iterative reviews with stakeholders across four enterprise units, using design thinking and agile methodologies to boost project alignment and delivery efficiency by 25%.

UX Strategy and Processes: Led and implemented a comprehensive UX strategy, including roadmaps, user research, design briefs, and quarterly UX audits. Established a robust design system, unified toolkits, and style guides, resulting in a 30% reduction in design and development time and aligning product design with user needs and business goals.

Innovative Platform Design and Development: Designed the Simplify App Fabric, a low-code platform for healthcare payers, contributing to user research, ideation, and workflow design. Developed Provider1 platform, facilitating self-service and compliance, and led the end-to-end design process for an intuitive platform. Orchestrated design thinking from MVP to launch for Service1 & Member Portal, achieving a 30% efficiency boost in handling health plan queries and enhancing patient satisfaction.

Enhanced Onboarding and eLearning Initiatives: Innovated onboarding processes with Madcap Flare and User Pilot, implementing interactive tutorials to reduce drop-off rates. Developed and launched e-learning certification programs with Adobe Captivate, streamlining training with interactive modules and assessments to enhance employee skill development and onboarding efficiency.

• Designed, prototyped, and user tested Service 1 new product, reducing health plan query response time by 30% for customer representatives.

• Improved user efficiency in Benefits 1 by redesigning the workflow of editing and creating health plans especially for Sales users.

• Led brand identity and personality redesign workshops and projects.

• Product Redesign: Conceptualized, redesigned, and successfully launched new designs for B2B healthcare payer SAAS platforms such as Benefits1.Group, Benefits1.Medicare by collaborating with product, development teams, and leadership at Simplify Healthcare.

• Brand Refresh: Orchestrated a successful brand refresh project, leading cross-functional teams through all stages of planning, execution, and post-implementation analysis. Leveraged data insights to measure the impact of brand refresh.

• Developed insightful presentations on Visual design, UX frameworks, Information Architecture, Design thinking, and Design standards.

• Led critique sessions to offer constructive feedback for students.

• Researched and co-conducted interviews and co-design sessions with stakeholders, such as patients and labs.

• Synthesized research and curated insights through journey mapping and other frameworks to address potential design intervention opportunities.

• Re-designed and refined the workflow and built high fidelity interactive prototypes for an internal portal to improve users’ efficiency.

• Collaborated with engineers and product managers to better understand the product’s development process in an agile environment.

• Participated in weekly design critique sessions in the UX design team.