Setting up first design practice, defining hiring roadmap, building lean UX processes and v1 product flows. Coaching team on continuous research and usability testing.

Co-founder of an AI-native product guidance agent, leading the Product and UX.

Ran 80+ discovery interviews to uncover GTM pain points.

Designed and shipped 0→1 product; secured early design partner traction.

Scaled design org through hyper-growth, formalized design function, and elevated UX to a strategic partner. Post-acquisition, introduced PLG motion that lifted trial-to-paid conversion, unified design system with Cisco portfolio.