Led redesigns on Cart & Checkout experiences that leveraged user feedback and have had positive turnouts during user testing, turning a 3-step process into a one-page checkout experience and prioritizing speed to prepare designs for planning.

Championed new project processes across mutiple teams, leveraging qualitative and quantitative data, pushing for a pain point-focused approach that led to executive approval for significant future design projects.

Solo designer led research initiatives, ambiguous designs, and prototypes for EV Fleet Charge Management and EV Fleet conversion software.

Led successful research and redesigns for users as a cross-functional team to achieve greater efficiency of Fleet Electrification Analytics software, slashing the time needed to deliver insightful reports to clients while redesigning product reports.

Worked with multiple cross-functional teams to revamp EV Fleet management software with impactful design enhancements, leveraging ML forecasting data for efficient charging, route management, and energy site usage.

Pioneered and currently implementing multiple EV management features, proactive identification, and resolution of hardware errors or issues from diverse sources, elevating overall system reliability.

Enhanced SaaS Product Functionality: Led the design and implementation of 4 new SaaS product features. This included Filters, Pipeline Dashboard, Company Profile pages, and Admin Settings. Built and managed a comprehensive design system (100+ components, 8+ styles).

Utilized Figma expertise to make components and systems adaptable and scalable for future use.

Improved cross-functional communication between engineers by introducing more efficient handoff systems.

Delivered 16+ detailed cross-functional handoffs, resulting in a 50% increase in sprint success while reducing inconsistencies

Produced and managed new web content using Webflow CMS features to keep market guides and blogs up-to-date, resulting in a 473.8% (1.5k) increase in new visitors within one week.

Built two primary business websites and service portals using Webflow.

Improved website UX design and created a cohesive brand identity to strengthen business communications.

Coordinate with engineering to enhance, build, and validate two new Saas product features by implementing user research methods such as user journeys and user testing to help launch a user-friendly MVP.

Contributed to business and product development by simplifying a design strategy for a go-to-market plan, resulting in a 4k+ increase of new visitors since launch.

Delivered two end-to-end website redesigns within a 4-month timeframe, alleviating work from engineers while saving the company $24,000. Contributed by introducing UX design strategies to enhance business goals and mission; implemented and maintained style guides to reduce design inconsistencies.

Identified and performed hands-on research with the Lead UX Designer to uncover users' needs, clarify business goals, and identify efficient design strategies. Conducted interviews with potential users, created personas and identified unique user needs as a result.

Iterated on multiple hi-fi designs while prototyping various SaaS product interaction features to enhance user experience. Established, presented, and collaborated with engineers to create multiple user stores to bring features to life.