# Raf L. > Lead Product Designer | Crafting AI/ML-Driven Experiences | Complex Systems & Emerging Technology Location: Seattle, Washington, United States Profile: https://flows.cv/raf Interdisciplinary designer with 11 years of experience building indispensable, human-centered solutions for enterprise and startups. My work bridges design and emerging technology. I’ve designed multi-modal conversational interfaces integrated with OpenAI and Google LLM’s, translating complex systems into intuitive, real-world applications. Well versed in multiple design systems including Apple HIG, GitHub Primer, Material and Salesforce Lighting, in addition to utility-first CSS frameworks and industry standard UI libraries. With a strong foundation in UX design and mixed methods research, including discovery, data visualization and design strategy— I thrive in collaborating with cross-functional and leadership teams in shipping high-quality, usable and efficient experiences. I’ve mentored and trained designers from junior to senior level, fostering high caliber and effective product design teams that positively impact users and business KPI’s. Driving solutions that not only align with user + business needs, but also well-poised for what’s next. Previously, I’ve delivered mission-critical projects in business telecommunications, e-commerce, digital payments, education, pharmaceutical and food systems, solving complex challenges through strategic and thoughtful human-centered design. ## Work Experience ### Lead Product Designer @ T-Mobile Jan 2024 – Present | Bellevue, Washington, United States End-to-End B2B Platforms, Customer & Revenue Management Product Experience Design and Innovation, T-Mobile for Business ### Senior/ Lead Product Designer @ Blink UX Jan 2024 – Present | Seattle, Washington, United States Designing AI/ML-enabled tools for enterprise, government, and small businesses. ### Senior UX Designer @ TEKsystems Jan 2022 – Jan 2024 | Seattle, Washington, United States Established UX Research & Design processes at Elanco Animal Health (Bayer Animal Health), encompassing problem and solution space activities for the solution operations team based in Indiana, USA & Hook, UK. Designed ElancoGPT featuring Open AI’s GPT-3.5 and Google PaLM 2. Resulting to a device agnostic, user-friendly experience adopted by Elanco employees across the globe driving collective enthusiasm on leveraging ML/AI tools across teams. Utilized the double-diamond design thinking framework to conduct discovery initiatives with activities such as stakeholder interviews, persona development, user journey mapping, and service mapping. Created UX Roadmap to prioritize product features based on user insights Mapped stakeholder engagement using RACI framework to ensure clear roles and responsibilities during product lifecycle Strong background in doing discovery research to gather feedback from stakeholders & users to inform design decisions and product improvements Developed user stories that effectively communicate user needs, goals and success criteria for design and development ### Senior UX Designer @ University of Washington Jan 2020 – Jan 2023 | Seattle, Washington, United States Usability testing for OpenELIS, an enterprise-level laboratory information system designed for public health laboratories, testing the lab results data entry and results retrieval flows. Used in Mauritius, Côte d’Ivoire and Vietnam. VR design, research, sketching, story-boarding, and prototyping using XR Toolkit & the Meta Quest 2. Focused on locomotion, object interactions, and environment-building in Unity. Data analysis + visualization of bike infrastructure and collisions in the Seattle Metropolitan Area using Python, Tableau and Seattle Open Data Leveraged generative AI tools to expedite UX research by automating transcription, theme extraction, and article summarization, enabling faster, data-driven insights. Streamlined research-to-design pipeline, allowing the team to focus on solution development and strategic decisions by reducing manual processing time. Developed Lithium-ion battery recycling campaigns and battery safety plans across age groups with the Bellevue Fire Department ### Senior UX Designer, Freelance @ Unknown Jan 2018 – Jan 2020 | Marin County, California, United States Developed and executed a personal branding strategy for a C-level healthcare executive, resulting in increased visibility with C-level recruiters and thought leadership in the healthcare industry. Developed a comprehensive content strategy for a mental health podcast. The podcast provided valuable information and resources to listeners that helped to reduce stigma around mental health. Conducted qualitative research on facilities, services, and populations for end-of-life care patients, as well as advanced directives. The research provided insights into the needs and preferences of end-of-life care patients and their families. ### Senior Product Designer @ John McNeil Studio Jan 2017 – Jan 2018 | Berkeley, California, United States Lead designer for Cisco Networking Academy's 20th Anniversary microsite #NetAcad20 ### User Experience Architect @ Macy's Jan 2015 – Jan 2016 | San Francisco, California, United States Macys.com & Bloomingdales.com Projects: • Shopping Bag Optimization • Macy's Wallet Enhancements: Offers & Promotions, Plenti • Executive Development Program (EDP) UX Mentor • Purchase & Delivery SME • PayPal ### Associate User Experience Architect @ Macy's Jan 2014 – Jan 2015 | San Francisco, California, United States Macys.com & Bloomingdales.com Projects: • Lead UX PayPal Integration for macys.com & bloomingdales.com - the project resulted in a $50M increase quarterly revenue • Lead UX GroupGifting - the first project to practice LEAN methodology at Macys.com • UX Research Moderator: Checkout, Mobile Payments, Digital Wallet, & Omnichannel ### UX Design Apprentice @ Voxer Jan 2014 – Jan 2014 | San Francisco, California, United States • Usability testing for Voxer 2.0 on iOS • Branded exploration of transcription flows on iOS, superuser, and admin permissions for Voxer Business ## Education ### Master of Science - MS in Human Centered Design & Engineering University of Washington ### Bachelor of Science (BS) in Biology/Biological Sciences, General Dominican University of California ## Contact & Social - LinkedIn: https://linkedin.com/in/raflaus - Website: https://rlaus.xyz --- Source: https://flows.cv/raf JSON Resume: https://flows.cv/raf/resume.json Last updated: 2026-02-23