# Rafael Hidalgo IV > Sr. Graphic Designer / UI Designer Location: Santa Clara, California, United States Profile: https://flows.cv/rafael Skilled and versatile UI Designer and Graphic Designer with expertise in digital product design and publishing content. A collaborative team player adaptable to cross-functional design needs and easy to work with. Committed to continuous learning and staying current with industry trends and technologies. ## Work Experience ### UI Designer / Graphic Designer @ Unknown Jan 2023 – Present Updated and maintained product imagery and UI assets for client websites and digital campaigns. • Created optimized graphics using best practices for slicing, smart objects, and layer comps. • Delivered clean, well-structured files ready for engineering and localization teams. • Designed responsive email and web assets aligned with branding and accessibility standards. • Maintained version control for assets to ensure consistency across design iterations. • Partnered with developers and project managers to streamline production workflows and asset delivery. ### UI Designer / Product Designer @ Organic Jan 2022 – Jan 2023 | San Francisco Bay Area • Revamped Organic design system integrating prototyping functionality enhancing aesthetics design flow and mock-ups experience. • Developed user flow charts, wireframes, low/high-fidelity mock-ups, and design handoffs with detailed info at end of sprints. • Redesign WordPress editor resulting in an enhanced usability and user satisfaction in creating articles. • Created design system for Organic CMS including editorial pages, product cards, text blocks, story cards, hubs, and sweepstakes. • Produce design assets and visual illustrations for marketing and sales sites. ### Sr Graphic Designer Editorial / UI Designer @ Livingly Media Jan 2014 – Jan 2022 • Designed Livingly e-commerce site for multiple devices from visualization to prototyping and monitoring to ensure design quality assurance. • Overhauled UI for quizzes, trivia, and editorial pages, optimizing user engagement. • Collaborated with 8 editors, managing concurrent graphic design projects efficiently, resulting in an increase in project completion rate. • Executed Zimbio rebranding, creating a new brand logo, developing style guides, social media templates, and marketing materials. • Produced visual assets for articles, quizzes, infographics, and e-commerce, enhancing user engagement to increase user interaction. • Crafted custom design templates for social media, email newsletters, and banners that fit the brand's voice. ### Quality and Enforcement Specialist @ Google Helpouts Jan 2013 – Jan 2014 • Transformed publisher files into interactive magazines, ensuring seamless viewing across platforms. • Implemented interactive placements that ensure the integrity of the design. • Maintained high-quality standards through meticulous design quality assessment. • Achieved high conversion rates with minimal corrections. ### Senior Interactive Magazine Designer @ Google Play Magazine Jan 2011 – Jan 2013 | Mountain View California • Transformed publisher files into interactive magazines, ensuring seamless viewing across platforms, resulting in a 40% increase in user retention. • Implemented innovative design elements to enhance user engagement. • Maintained high-quality standards through meticulous proofing and assessment, with an outcome of a 95% publication accuracy rate. • Achieved high conversion rates with minimal corrections. ### Associate Art Director @ Aspac Advertising Jan 2002 – Jan 2006 • Participated in brainstorming and developing creative concepts for the product’s advertising needs. This involves understanding the product, target audience, and marketing objectives to come up with innovative and compelling ideas. • Execute the creative materials from comprehensive to final artwork. Ensure that the final artwork aligns with the brand’s identity and effectively communicates the intended message to the audience. • Create various materials to support the marketing efforts. Includes developing storyboards to outline the visual narrative of advertisements, designing print ads for magazines, newspapers, or online platforms, producing collaterals such as brochures or leaflets, and creating point-of-purchase (POP) displays and out-of-home (OOH) advertising materials like billboards or transit ads. • Develop storyboards to outline the sequence of scenes, visual elements for commercials or other video advertisements. ### Junior Graphic Designer @ Creative Response Jan 2000 – Jan 2002 • Involves with initial brainstorming and idea generation phase where I develop creative concepts and themes tailored to the specific promotional or event needs. • Designed print promotional materials using design software and creative skills. I translate conceptual ideas into visually appealing print materials such as print ads, posters, brochures, annual reports, corporate identity items (like logos and letterheads), calendars, packaging, direct mailers, and flyers. • Tailored design for each type of materials that require a unique approach in terms of layout, typography, color scheme, and imagery. I ensure that the design elements are optimized for the intended medium to effectively convey the message and engage the target audience. • Paying close attention to detail is crucial in the design process to maintain consistency, accuracy, and quality across all materials. • I ensure that all designs align with the brand’s identity and guidelines to maintain brand consistency and reinforce brand recognition. • Effectively manage project timelines and deadlines to deliver high-quality materials on time and within budget constraints. ### Graphic Designer @ Mareco Broadcasting, Inc Jan 1999 – Jan 2000 • Responsible for designing the marketing and corporate communication materials such as annual reports, brochures, event collaterals, posters, tickets, and banners. ## Education ### Certificate in UI Design Treehouse ### AA in Graphic Design The Art Institute of California Sunnyvale ### Bachelor in Major in Advertising Arts University of Santo Tomas Philippines ## Contact & Social - LinkedIn: https://linkedin.com/in/raffyhidalgo - Website: https://raffyhidalgo44.wixsite.com/rafael/portfolio --- Source: https://flows.cv/rafael JSON Resume: https://flows.cv/rafael/resume.json Last updated: 2026-02-23