# Rafaela Pitta > Sr UX Designer | UX Master Certified NNg Location: Toronto, Ontario, Canada Profile: https://flows.cv/rafaela Senior Product Designer with 8+ years of experience building intuitive, scalable digital experiences for global brands like Oracle, RBC, Adobe, Meta, and Scotiabank. I specialize in design systems that drive consistency, accessibility, and business impact. I translate complex problems into clear, user-centered solutions that scale. ## Work Experience ### Sr Product Designer @ Provision Analytics Jan 2024 – Present | Calgary, AB ### Sr Product Designer @ Hive.co Jan 2023 – Jan 2024 ### Sr Product Designer @ Origin Jan 2023 – Jan 2023 | Toronto, Ontario, Canada - 🚀 Lead Designer: I led the Product Design integration for Origin's education platform following the acquisition of Finny. My main responsibilities were to design wireframes, user flows, user journeys in the product discovery phase and design the final designs and write a handoff documentation. - 🤝 Cross-Functional Collaboration: Worked closely with product managers, developers, and other stakeholders to ensure a cohesive product vision and translate complex financial tools into user-friendly interfaces. - 🤖 AI Integration: Collaborated closely with the tech team to craft and integrate ChatGPT tailored for financial queries. This product will be only available for Origin customers. ### User Experience Designer @ Experience.Monks Jan 2021 – Jan 2023 | Toronto, Ontario, Canada Crafting user flows, wireframes, user journeys. Working collaboratively with developers and creative designers to ensure high usability and creativity. Directly involved in projects with Meta, Activision, Adidas and Adobe. Using Figma and Figjam as main tools (and Adobe XD for Adobe projects). ### Product Designer @ Scotiabank Jan 2021 – Jan 2021 | Toronto, Ontario, Canada Working in the Retirement Program (ARIA) tool redesign. I was entrusted as a UX Specialist to collaborate with Scotia's DS team on updating the interface. My primary responsibilities included working within a tight schedule, adhering to AODA standards, and implementing best UX practices tailored for senior users. ### UX Designer @ Bond Brand Loyalty Jan 2021 – Jan 2021 | Toronto, Ontario, Canada Working with multinational companies such as AVEDA and AeroMexico. My main responsibilities were to ensure product quality, follow business requirements to craft digital products. Also, leading the UI team to create amazingly intuitive interfaces. I worked together with the engineering team to have tech validation on back-end/data features. ### Head of Lead XP @ Rocketseat Jan 2020 – Jan 2021 | Toronto, Ontario, Canada Leader responsible for the product launch team, focused on lead experience. My mission was to establish genuine connections between brand and audience through design and technology, generating sustainable growth of the brand. Rocketseat is impacting directly over 500k students across Brazil. ### Experience Lead @ Rocketseat Jan 2020 – Jan 2020 ### Intermediate User Experience Designer @ Plick Soluções Contábeis Jan 2020 – Jan 2020 Leading the conception and implementation of the UX team at the company, being responsible for all strategy, website design and delivery for development. • I contributed to team efforts with interaction design, UI and overall visual design, as well as motion design for interactions, and prototyping. • Focused on designing and shipping impactful products as part of the platform team. ## Education ### Bachelor's degree in Anthropology & History Athabasca University ### Diploma of Education in Business Administration and Management, General IIT Toronto ### Pre-Academy English III and IV Royal Canadian Institute of International Studies ### Bachelor's degree in French & English Language and Literature Universidade Federal da Bahia ## Contact & Social - LinkedIn: https://linkedin.com/in/rafaelapitta - Portfolio: https://rafaelapitta.com --- Source: https://flows.cv/rafaela JSON Resume: https://flows.cv/rafaela/resume.json Last updated: 2026-03-31