Created new department and team to produce website content and improve user experience. Developed a management process to maintain entire website. Improved Google search results to top 10 on most items in department.
• Surpassed sales and gross profit quota of online store by over 150% within six months of starting in department.
• Wrote sales training material on how to sell to a customer in an E-commerce atmosphere.
• Instituted an effective add-on strategy for online sales. Increased accessory add-on’s from an average of 1% to 11% resulting in an average increase in gross profit by 15%.
Installed an up-sell strategy as well as focused department on making special buys for website transactions. This increased margins on TV sales from 3% to 9%.
• Wrote order processing policies and procedures to reduce fraud chargebacks. Trained other order processing associates, managers, and directors.
• Drove adoption of new practices and products to reduce fraud chargebacks.
• Wrote programming specification changes to the order processing system to reduce automatic fraud order release.
