# Rafi Benkual > Senior Front-end Developer | HTML, CSS (SCSS), JavaScript, VueJS Location: Campbell, California, United States Profile: https://flows.cv/rafibenkual A developer with an eye for design. I am currently enjoying building exceptional webpages with the Apple Watch team. In my time here, I've contributed to 5 successful launches and many internal development tools. I’ve had the opportunity to work on some amazing projects and grow my skills in many areas. I got my start as a Foundation Developer where I took part in running ZURB’s Open Source project (ZURB Foundation front-end framework), community building, bug fixing, new feature development, Case Studies, building the Foundation 6 Website, Foundation for Emails, building/running training courses, as well hundreds of Youtube videos and tutorials. Since then I’ve delivered code for over 30 client and company projects. I’m excited to continue gaining skills and feeding my passion, code. ## Work Experience ### Senior Product Design Technologist at Doximity @ Doximity Jan 2022 – Present | Remote ### Frontend Developer at Critical Mass (onsite @ ) @ Critical Mass Jan 2020 – Jan 2022 | Cupertino, California, United States Building highly performant, detailed, and animated webpages from Photoshop designs. Building internal development tooling and contributing to framework libraries. Communicating with Design team and Project managers on deadlines and design possibilities. Applying analytics tagging, accessibility standards into code. ### Front-End Web Developer @ ZURB Jan 2017 – Jan 2020 ### ZURB Foundation Advocate (coder) @ ZURB Jan 2013 – Jan 2020 | Campbell, CA ### E-commerce Sales Manager @ Fry’s Electronics Jan 2008 – Jan 2013 Created new department and team to produce website content and improve user experience. Developed a management process to maintain entire website. Improved Google search results to top 10 on most items in department. • Surpassed sales and gross profit quota of online store by over 150% within six months of starting in department. • Wrote sales training material on how to sell to a customer in an E-commerce atmosphere. • Instituted an effective add-on strategy for online sales. Increased accessory add-on’s from an average of 1% to 11% resulting in an average increase in gross profit by 15%. Installed an up-sell strategy as well as focused department on making special buys for website transactions. This increased margins on TV sales from 3% to 9%. • Wrote order processing policies and procedures to reduce fraud chargebacks. Trained other order processing associates, managers, and directors. • Drove adoption of new practices and products to reduce fraud chargebacks. • Wrote programming specification changes to the order processing system to reduce automatic fraud order release. ### Sales Manager @ Performance Bike Jan 2005 – Jan 2008 Merchandised busy retail location. Increased sales an average of 10% over previous year. • Created a sales training program that focused on the approach, building confidence, and closing. • Raised the Units Per Transaction (UPT) from 1.4 to over 3. Trained associates on how to bundle accessories for each sale to improve total customer satisfaction. ## Education ### De Anza College ### Columbia College, California ## Contact & Social - LinkedIn: https://linkedin.com/in/rafi-benkual-67863053 - Portfolio: http://www.raficode.com/ --- Source: https://flows.cv/rafibenkual JSON Resume: https://flows.cv/rafibenkual/resume.json Last updated: 2026-04-13