Seattle, Washington, United States
Led the redesign of the checkout experience, coordinating with multiple teams to create a unified, multi-tenant solution for three distinct brands.
Spearheaded the development of high-fidelity, multi-functional Figma prototypes, enhancing user experience and functionality.
Collaborated effectively with cross-functional teams, leveraging AI tools to optimize design processes and outcomes.
2021 — 2022
Seattle, Washington, United States
Lead email redesign
As primary designer, I'm in charge of the user experience on Zulily’s Daily Email, which is sent to over 16 million customers every morning
Moved the team from a single-prong email approach to a user-focused modular email structure
Adopt a web development role
Completed front-end development and published the Zulily FAQ page. Acted as project manager on this initiative
Act as the on-point designer for designing the user experience for landing pages on the marketing team
UX design leadership
Built a UX asset and template repository for the design team
Assisted the team in transitioning all UX work to Adobe XD
2019 — 2021
Gurgaon, Haryana, India
Work as a creative director {consultant} advising brands on strategy for The Social Booth. Help design creative projects and develop brand identities.
2016 — 2019
Led creative strategy for a startup Digital Marketing Agency. Built the team from being the sole designer and led it through a tenfold increase in revenue over the course of my time while leading junior art directors and designers through the ideation, concepting and execution of creative. The agency’s clients included multinational corporations such as Wendy’s, Ford, and Ducati, and large Indian corporations like Bestech(Real Estate) and Visualeyes(India’s Warby Parker). Through crafting pitches and developing creatives for such clients, I honed a deep individual skill set as well as an aptitude for effective team leadership and motivation.
Led Social Booth’s creative strategy and design executed across print and digital. Conducted market research and guided brands through the creative process. Led and handled all UX/UI, Video/Animation and visual design for the agency. Handled end-to-end design process including wireframes, prototypes, visual design guidelines, and UI design system, built around responsive best practices. Led website development for the agency with a team of copywriters, designers, and an offsite development team. Gathered and synthesized business objectives into creative strategy and direction, guided junior art directors through the ideation, concepting and execution of display creatives.
2011 — 2021
Pokerbaazi - Provided Game UI design and Art Direction for one of India’s largest Online Poker Companies. Led the redesign in 2018 for in game UI assets and the overall game room experience for PokerBaazi’s audience of more than 3 Million users.
Myfi - Created brand identity and led branding strategy for a fintech startup. Developed creative assets and various print creatives for MyFi.
Woks and Pans - Led the creative strategy and design for a Gurgaon based chain restaurant. Defined in-store experience and branding for all outlets.
Education
Manipal Institute of Technology