Capstone Project

Revamped the website and branding for SAVI and its affiliated organizations as part of a redesign initiative.

Conducted affinity mapping and competitive analysis to identify inconsistencies across 10 different websites and recommended potential redesigns.

Implementation of the redesigns reduced the user bounce rate by 15%.

• Managed a class of 100+ students, ensuring effective communication and support, which led to a 90% student satisfaction rate.

• Designed and evaluated assignments with consistent grading and detailed feedback to enhance student competency in design thinking and user research, leading to a 20% improvement in overall performance.