• Led end-to-end product design for web and mobile platforms, creating wireframes, high-fidelity prototypes, and interactive workflows using Figma, Adobe XD, and Illustrator, improving onboarding completion and reducing task errors.
• Built and maintained a modular design system with reusable UI components, standardizing layouts, colors, and typography across multiple applications, reducing inconsistencies and accelerating developer handoffs through shared Figma libraries.
• Conducted user research and usability testing (heuristic evaluation, user interviews, A/B tests), uncovering critical pain points, increasing UX satisfaction scores by 40%, and providing actionable insights for the product roadmap.
• Designed responsive web pages and interactive prototypes, applying HTML/CSS best practices for web feasibility, optimizing interaction flows, increasing user retention by 20%, and improving page load speed by 30%.
• Implemented accessibility and structured information architecture, applying WCAG 2.1 standards, semantic UI elements, and ARIA attributes, raising compliance from 70% to 95% and improving navigation for users with disabilities.