• Lead end-to-end design of web and mobile applications for Fortune 200 clients and startups, creating wireframes, high-fidelity prototypes, and interactive UI flows with Figma, Adobe XD, and Miro, delivering intuitive, scalable user experiences.

• Design AI-powered dashboards operations teams monitoring and digital products, optimizing information architecture, interaction patterns, and accessibility, boosting adoption by 10%, engagement by 25%, and driving measurable ROI.

• Conduct user research, usability testing, and A/B experiments including heuristic evaluations and contextual inquiries uncovering pain points that reduced navigation errors by 30% and guided strategic product roadmaps.

• Built and maintained scalable design systems and reusable component libraries, standardizing visual and interaction patterns across multiple projects, accelerating developer handoffs, and ensuring design consistency.

• Collaborated with cross-functional Agile teams, aligning product strategy with business KPIs, technical feasibility, and user needs to deliver AI-enabled enterprise platforms and digital solutions that enhanced operational efficiency.

• Designed end-to-end mobile and web e-commerce workflows, including product listing, search, filters, and checkout flows, using Figma and Adobe XD, reducing workflow completion time and increasing task efficiency for millions of users.

• Conducted comprehensive user research and usability testing, including contextual inquiries, surveys, and A/B experiments, uncovering key pain points in navigation and product discovery.

• Developed structured information architecture and interaction models for complex e-commerce processes, optimizing product discoverability, filtering, and recommendation features, which increased click-through rates on product listings by 20%.

• Collaborated with product managers, engineers, and stakeholders in Agile sprints, iterating designs for mobile-first and responsive web experiences, ensuring technical feasibility, aligning with business KPIs, and shortening iteration cycles by 30%.

• Led end-to-end product design for web and mobile platforms, creating wireframes, high-fidelity prototypes, and interactive workflows using Figma, Adobe XD, and Illustrator, improving onboarding completion and reducing task errors.

• Built and maintained a modular design system with reusable UI components, standardizing layouts, colors, and typography across multiple applications, reducing inconsistencies and accelerating developer handoffs through shared Figma libraries.

• Conducted user research and usability testing (heuristic evaluation, user interviews, A/B tests), uncovering critical pain points, increasing UX satisfaction scores by 40%, and providing actionable insights for the product roadmap.

• Designed responsive web pages and interactive prototypes, applying HTML/CSS best practices for web feasibility, optimizing interaction flows, increasing user retention by 20%, and improving page load speed by 30%.

• Implemented accessibility and structured information architecture, applying WCAG 2.1 standards, semantic UI elements, and ARIA attributes, raising compliance from 70% to 95% and improving navigation for users with disabilities.