Optic is an AI startup backed by Kliener Perkins, Greylock and Pantera Capital.
I was brought in as the first Business leader for Optic, reporting directly to the CEO. I started with leading Business Development, but eventually built out all Business functions for Optic from ground up- Marketing, Sales & PR, overseeing GTM for all its products. I finally left the startup when it pivoted from Tech to Biotech.
My key achievements:
• Successfully negotiated partnerships with leading NFT marketplaces (ex. OpenSea) and major social media platforms (ex. Meta) for Optic's Copymint Detection Services to combat counterfeit NFTs.
• Led partnership conversations with prominent media corporations (ex. Getty Images, Sony) to harness Optic's AIorNot Technology for identifying AI-generated media
• Established Optic's marketing function from the ground up, crafting marketing strategy, channel allocation, and overseeing all ad spend across four channels
• Setup and managed a dedicated team of Sales Reps
• Spearheaded PR initiatives, resulting in features in prestigious outlets such as WSJ, NY Times, and Buzzfeed
• Led pivotal customer discovery calls, actively influencing product direction and innovation