# Raina Saboo

> Marketing @Replit

Location: Mountain View, California, United States
Profile: https://flows.cv/rainasaboo

Savvy GTM leader with 15 years of experience in Tech across Growth, Marketing, Partnerships, PR. Especially thrive in early stage (Seed-Series B) startups.

Specific strengths include:
       -Excel at balancing strategy with execution
       -Skilled in building all GTM functions for early stage startups: Partnerships, Marketing, Sales & PR
       -Deep expertise with landing & managing strategic partnerships
       -Strong product sense & customer orientation

## Work Experience
### Director of Marketing @ Replit
Jan 2025 – Present
Leading all non-growth marketing functions- Brand, Product, Content, Creators, Events, Ecosystem.

### Head of Marketing & Partnerships @ FlutterFlow
Jan 2024 – Jan 2025
Part of the Leadership team at FlutterFlow, reporting to the CEO. Key achievements include:

- Led a Marketing team managing growth, content, product, email & social media marketing, providing marketing support for all company initiatives (launches, events, hackathons) 
- Launched FlutterFlow’s Partner Program for Agencies, growing Agency ecosystem by 3X
- Launched FlutterFlow Expert Coaches Program to help users build FlutterFlow apps
- Developed FlutterFlow’s Partner Enablement & Credentialing Program from scratch, training 400 partner devs
- Led iconic marketing campaigns like #FFWrapped and #BuiltwithFlutterFlow
- Developed product positioning & messaging and launched an updated website
- Activated our community and customers to setup an ongoing pipeline of showcase apps and customer stories to show the magic of FlutterFlow

### Head of Business @ OPTIC
Jan 2022 – Jan 2024
Optic is an AI startup backed by Kliener Perkins, Greylock and Pantera Capital.

I was brought in as the first Business leader for Optic, reporting directly to the CEO. I started with leading Business Development, but eventually built out all Business functions for Optic from ground up- Marketing, Sales & PR, overseeing GTM for all its products. I finally left the startup when it pivoted from Tech to Biotech.

My key achievements:
- Successfully negotiated partnerships with leading NFT marketplaces (ex. OpenSea) and major social media platforms (ex. Meta) for Optic's Copymint Detection Services to combat counterfeit NFTs.
- Led partnership conversations with prominent media corporations (ex. Getty Images, Sony) to harness Optic's AIorNot Technology for identifying AI-generated media
- Established Optic's marketing function from the ground up, crafting marketing strategy, channel allocation, and overseeing all ad spend across four channels
- Setup and managed a dedicated team of Sales Reps
- Spearheaded PR initiatives, resulting in features in prestigious outlets such as WSJ, NY Times, and Buzzfeed
- Led pivotal customer discovery calls, actively influencing product direction and innovation

### Strategy & Business Development @ Google
Jan 2014 – Jan 2022
Worked across several Google products- Cloud, Android, Assistant & Tech Professional Services in various Strategy & Ops and Business Development roles. Grew from L5 to L7

### Consultant @ The Boston Consulting Group
Jan 2012 – Jan 2014
Involved in client cases on GTM strategy, Consumer Insights & Org Transformation mostly in BCG’s Tech practice

### Product Designer @ SAP Labs
Jan 2006 – Jan 2010


## Education
### MBA in Strategy
Duke University - The Fuqua School of Business

### Masters in User Interface Design
National Institute of Design

### B. Tech in Electronics & Telecommunication Engineering
Maulana Azad National Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/rainasaboo

---
Source: https://flows.cv/rainasaboo
JSON Resume: https://flows.cv/rainasaboo/resume.json
Last updated: 2026-04-13