Specialized in early-stage product design and AI strategy, focusing on 0-to-1 builds and cross-platform experiences.

Built the U.S. branch from the ground up, leading digital product design for clients including Kohler, Chanel, GM, Ford, and Unity.

• Re-architected the entry/exit journey for the entire lineup. Resolved 2 of the top 5 user-reported issues(e.g., walkaway lock failures, wireless charging inefficiency) .

• Created the car-finding experience and designed the foundational UX for new hardware, including a digital rearview mirror and rear-seat controls.

• Defined the ET9‘s next-gen cabin vision from research to prototype and blueprint.

Designed the core 'at-a-glance' dashboard UI/UX for Singapore Airlines' Operations Control Centre as part of a three-person team.

Designed user journeys and interactive prototypes for healthcare products, including CPAP devices and medical rehab software. Explored immersive gamification rehab experiences to enhance patient engagement.