• Designed and launched a digital toolkit, used by over 200 staff members, to support ACCFB’s strategic shift from Food Charity to Food Justice, incorporating user-centered design principles and community feedback, resulting in a 25% improvement in stakeholder engagement with the new strategy.

• Developed and prototyped an interactive card game to promote food justice conversations, increasing awareness among staff and community members.

• Created visual assets and wireframes for both web and mobile platforms, ensuring consistency across digital touchpoints to embed ACCFB's new food justice principles into internal and external communications.

• Conducted 5 rounds of usability testing, refining the toolkit to improve usability.

• Designed an enterprise application and system across 5 countries, streamlining lead management, order processing, and client record management through AI for Asian Paints (Asia’s largest paint company).

• Improved order processing time by 66% (from 3 days to 1) and reduced errors by 70%, significantly enhancing efficiency and client satisfaction.

• Acted as Assistant Product Manager, coordinating requirements and iterative designs across cross-functional teams.

• Collaborated with sales, operations, and management to tailor software functionalities based on feedback, improving insights and reducing information loss for stakeholders.

• Founded and led a 5-person team through research, design, iterations and development, utilizing Figma for web and mobile app design, and creating a design system. Developed and launched the MVP using React.js.

• Designed (0-1) a consumer product from scratch and executed a go-to-market strategy, positioning Kredey as a first-mover addressing the specific needs of educators and publishers.

• Oversaw product development, including code reviews and feature implementation.

• Increased customer product engagement by 25% through strategic influencer partnerships.

• Developed a comprehensive database to identify and target high-impact social media influencers.

Applied advanced Strategic and Experience design skills in real-world projects, enhancing product functionality and user experience