# Rajat Bansala > Product Designer | Former Designer at EY | Master's in Human Computer Interaction Location: San Francisco, California, United States Profile: https://flows.cv/rajatbansala Engineer turned Product Designer with a Master's in HCI and 4 years of experience designing products from concept to market. With a proven track record in designing software and user-centric platforms, I bridge the gap between design and technology within cross-functional teams. ## Work Experience ### Product Designer @ Alameda County Community Food Bank Jan 2024 – Present | Oakland, California, United States - Designed and launched a digital toolkit, used by over 200 staff members, to support ACCFB’s strategic shift from Food Charity to Food Justice, incorporating user-centered design principles and community feedback, resulting in a 25% improvement in stakeholder engagement with the new strategy. - Developed and prototyped an interactive card game to promote food justice conversations, increasing awareness among staff and community members. - Created visual assets and wireframes for both web and mobile platforms, ensuring consistency across digital touchpoints to embed ACCFB's new food justice principles into internal and external communications. - Conducted 5 rounds of usability testing, refining the toolkit to improve usability. ### Product Designer @ EY Jan 2022 – Jan 2023 | India - Designed an enterprise application and system across 5 countries, streamlining lead management, order processing, and client record management through AI for Asian Paints (Asia’s largest paint company). - Improved order processing time by 66% (from 3 days to 1) and reduced errors by 70%, significantly enhancing efficiency and client satisfaction. - Acted as Assistant Product Manager, coordinating requirements and iterative designs across cross-functional teams. - Collaborated with sales, operations, and management to tailor software functionalities based on feedback, improving insights and reducing information loss for stakeholders. ### Founder and Product Designer @ Kredey Jan 2020 – Jan 2022 | India - Founded and led a 5-person team through research, design, iterations and development, utilizing Figma for web and mobile app design, and creating a design system. Developed and launched the MVP using React.js. - Designed (0-1) a consumer product from scratch and executed a go-to-market strategy, positioning Kredey as a first-mover addressing the specific needs of educators and publishers. - Oversaw product development, including code reviews and feature implementation. ### Product Marketing @ apna Jan 2022 – Jan 2022 - Increased customer product engagement by 25% through strategic influencer partnerships. - Developed a comprehensive database to identify and target high-impact social media influencers. ### Product Designer @ Boston Consulting Group (BCG) Jan 2020 – Jan 2020 Applied advanced Strategic and Experience design skills in real-world projects, enhancing product functionality and user experience ### Product Strategy and Marketing @ Sydney Startup Hub Jan 2020 – Jan 2020 ### Production Planner @ Global Autotech Ltd Jan 2019 – Jan 2019 Optimized large-scale production lines by implementing Data Analysis methods, reducing production time by almost 40%. ## Education ### Master's degree in Human Computer Interaction California College of the Arts ### Bachelor of Engineering - BE in Mechanical Engineering JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA ### Delhi Public School - India ## Contact & Social - LinkedIn: https://linkedin.com/in/beingrajat - Website: https://www.rajatbansala.com --- Source: https://flows.cv/rajatbansala JSON Resume: https://flows.cv/rajatbansala/resume.json Last updated: 2026-04-05