• Developed and communicated a clear design strategy aligned with business goals and user-centered design principles to ensure that product design and marketing efforts contribute to the overall success of the company while fostering a design led culture where the team empathized with users.

• Collaborated closely with cross-functional teams, including product managers, engineers, marketers, and executives to ensure seamless integration of design solutions into product development cycles, while maintaining high design standards, quality, and consistency of the overall design language.

• Designed and iterated interactive prototypes (HTML/CSS/JS), wireframes, and mockups based on user feedback and usability testing without compromising visually stunning, user-centric interfaces, considering typography, color, and iconography to ensure seamless and enjoyable digital user journeys.

• Conducted thorough design reviews, usability testing, and stay current with industry trends, emerging technologies, and best practices in UI/UX design to identify and address issues, opportunities, and continuously improve our products and design process.

• Developed a style guide and design system, while working closely with product and engineering.

• Identified opportunities and recommendations that improve the overall user experience while addressing user pain points.

• Conducted user research, developed user personas and created an information architecture that supports mobile apps and web experiences.

• Designed and delivered wireframes, prototypes and final designs for a wide range of devices and interfaces (iOS, Android, Web, Automotive interfaces).

• Collaborated closely with the team to create user experiences that support the product vision and strategy.

• Analyzed and measured user engagement metrics.

• Responsible for evolving the Design system and maintaining it as well as designing thoughtful, creative and user-centric core product experiences

• Provides creative direction to the company and our products

• Produces pixel-perfect visual design artifacts

• Work collaboratively with product managers, engineers, and others in the company to get designs implemented

• Improve overall product and brand design language over time, and help create design guidelines, style guides, best practices and templates to maintain consistency.

• Work with others to critique and improve the design of our products

• Gather and evaluate user requirements in collaboration with the Marketing, Operations, and Customer Care departments

• Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks

• Illustrate design ideas using storyboards, process flows and sitemaps

• Design graphic user interface elements, like menus, tabs and widgets

• Develop UI mockups and prototypes that clearly illustrate how sites function and look like

• Create original graphic designs (e.g. images, sketches and tables)

• Prepare and present rough drafts to internal teams

• Identify and troubleshoot UI/UX problems for both desktop and mobile (e.g. responsiveness)

• Conduct layout adjustments based on feedback

• Adhere to brand style standards on fonts, colors and images

• Meet assigned design goals and delivery dates with a high quality of output

• Stay up-to-date with the latest UI/UX trends, techniques, and technologies

• Ability to solve problems creatively and effectively

• Perform other duties as assigned by supervisor

As a member of the council, we advisors collaborate with faculties and staff of the B.A. Design department to talk about how we can implement innovative curriculum.