# Raje Punsalan > Senior Product Designer | UX Design & Strategy, Front-End Engineering, AI Innovation Location: Irvine, California, United States Profile: https://flows.cv/raje I'm a Product Designer who designs and brings digital products to life at scale. I work across product design, design systems, and front-end implementation, turning complex business and technical constraints into intuitive, scalable experiences. By nature, I’m a curious creative who can’t sit still, so if I’m not in Figma or VS Code, I’m usually experimenting with open-source tech, out for a drive, or on the course getting humbled by a putter. ## Work Experience ### Lead Product Designer @ Bob's Watches Jan 2023 – Jan 2026 | Newport Beach, California, United States • Developed and communicated a clear design strategy aligned with business goals and user-centered design principles to ensure that product design and marketing efforts contribute to the overall success of the company while fostering a design led culture where the team empathized with users. • Collaborated closely with cross-functional teams, including product managers, engineers, marketers, and executives to ensure seamless integration of design solutions into product development cycles, while maintaining high design standards, quality, and consistency of the overall design language. • Designed and iterated interactive prototypes (HTML/CSS/JS), wireframes, and mockups based on user feedback and usability testing without compromising visually stunning, user-centric interfaces, considering typography, color, and iconography to ensure seamless and enjoyable digital user journeys. • Conducted thorough design reviews, usability testing, and stay current with industry trends, emerging technologies, and best practices in UI/UX design to identify and address issues, opportunities, and continuously improve our products and design process. ### Sr. UX/UI Product Designer @ PlugShare Jan 2022 – Jan 2023 | Los Angeles, California, United States • Developed a style guide and design system, while working closely with product and engineering. • Identified opportunities and recommendations that improve the overall user experience while addressing user pain points. • Conducted user research, developed user personas and created an information architecture that supports mobile apps and web experiences. • Designed and delivered wireframes, prototypes and final designs for a wide range of devices and interfaces (iOS, Android, Web, Automotive interfaces). • Collaborated closely with the team to create user experiences that support the product vision and strategy. • Analyzed and measured user engagement metrics. ### Sr. Visual Experience Designer @ PADI Jan 2021 – Jan 2022 | Rancho Santa Margarita, California, United States • Responsible for evolving the Design system and maintaining it as well as designing thoughtful, creative and user-centric core product experiences • Provides creative direction to the company and our products • Produces pixel-perfect visual design artifacts • Work collaboratively with product managers, engineers, and others in the company to get designs implemented • Improve overall product and brand design language over time, and help create design guidelines, style guides, best practices and templates to maintain consistency. • Work with others to critique and improve the design of our products ### UX/UI Designer @ Lennar Jan 2018 – Jan 2021 | Irvine, California • Gather and evaluate user requirements in collaboration with the Marketing, Operations, and Customer Care departments • Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks • Illustrate design ideas using storyboards, process flows and sitemaps • Design graphic user interface elements, like menus, tabs and widgets • Develop UI mockups and prototypes that clearly illustrate how sites function and look like • Create original graphic designs (e.g. images, sketches and tables) • Prepare and present rough drafts to internal teams • Identify and troubleshoot UI/UX problems for both desktop and mobile (e.g. responsiveness) • Conduct layout adjustments based on feedback • Adhere to brand style standards on fonts, colors and images • Meet assigned design goals and delivery dates with a high quality of output • Stay up-to-date with the latest UI/UX trends, techniques, and technologies • Ability to solve problems creatively and effectively • Perform other duties as assigned by supervisor ### Advisor @ California State University, Long Beach Jan 2019 – Jan 2021 | Long Beach, California As a member of the council, we advisors collaborate with faculties and staff of the B.A. Design department to talk about how we can implement innovative curriculum. ### UX/UI Designer @ ZEE Entertainment - Americas Jan 2017 – Jan 2018 | Irvine, California • Analyzed data using Google Analytics and Hotjar to create UX deliverables such as user personas, user journey maps, and user flows. • Designed UI for responsive web, mobile, and tablet and developed it into custom Wordpress sites and web app • Converted wireframes provided by UX team and created prototypes from start to finish • Refreshed current style guides provided by the product team to develop a custom Wordpress site • Rebranded in-house brands and products and established UI design systems from scratch • Helped lead developer on developing Wordpress sites • Generated assets for the marketing team and created custom e-mail blasts using Mailchimp ### Mozilla Creative Volunteer @ Mozilla Jan 2017 – Jan 2018 | Irvine, CA • Contribute to Mozilla Open Design by creating open source digital and marketing assets. • Design and iterate old and new SVG Icons for Firefox. • Develop new components for the Mozilla's Photon Design System. • Work closely with the Mozilla Open Design community and Mozilla Core Design team. • Review and work on GitHub issues posted by the community and Core Design team. ### UI/UX Designer @ MeridianLink Jan 2017 – Jan 2017 | Costa Mesa, CA • Works closely with marketing and product development engineer (PDE) team to define and implement innovative solutions for product direction, visuals and product vision. • Executes all visual design stages from concept to final hand-off to marketing or PDE team. • Creates storyboards, wireframes, user flows, process flows, site maps, mockups, Information Architecture diagrams, interaction specifications, prototypes, and final graphics to effectively communicate design ideas. • Applies established design standards; innovates and expands design standards when necessary. • Manages usability testing and research, interprets analytics and adjusts. • Perform metrics analysis post-launch to optimize design/UX efforts. • Researches interaction design and technology trends. • Creates graphical assets as needed to assist other business segments. ### UX Consultant @ California Clock Company Jan 2017 – Jan 2017 | Fountain Valley, CA Pro bono UX consulting a group of aspiring designers. ### UI Designer @ FashionGo.net Jan 2016 – Jan 2017 | Los Angeles, California • Create website and mobile web interfaces • Create wireframes, storyboards, user flows, process flows and sitemaps • Execute all visual design stages from concept to markup • Assist with user research and tests • Create and apply UI design guidelines to B2B web application and consumer front facing pages • QA test existing B2B web application ### Graphic Designer (Temp) @ Amen Clinics, Inc. Jan 2016 – Jan 2016 | Costa Mesa, CA • Contextual inquiries, wireframing, prototyping, and usability testing • Competitor and customer analysis, information architecture • Identify, record, document thoroughly and track bugs • Coordination with development team, tracking goals and integration analysis • Assisted with creative and production related tasks, following brand guidelines creating designs, and concepts for digital mediums based on knowledge of layout principles and aesthetic design concepts approved by the Lead Creative Designer. • Performed creative content changes and updates to assigned marketing materials, including landing pages, web banners, emails, social media ads, and print collateral. • Created branded graphics for social media and email campaigns. ### Graphic Designer @ GreatLike Media Jan 2015 – Jan 2016 | Irvine, CA • Created responsive websites • Generated design mock ups and wireframes • Produced marketing clips • Designed print and digital advertising media • Designed new logos for existing and new clients • Assisted lead graphic designer ### Graphic Design Intern @ City of Fullerton: Parks and Rec Dept. Jan 2015 – Jan 2015 | Fullerton, CA • User research and designed print media. ## Education ### Bachelor of Arts (B.A.) in Design with emphasis on UX California State University, Long Beach ### Bachelor of Science (B.S.) in Industrial Design California State University, Long Beach ### AA in Liberal Arts and Sciences, General Studies and Humanities Saddleback College ### Interaction Design IxDF - The Interaction Design Foundation ## Contact & Social - LinkedIn: https://linkedin.com/in/rpunsalan - Portfolio: http://rpunsalan.com - Portfolio: https://rpunsalan.com --- Source: https://flows.cv/raje JSON Resume: https://flows.cv/raje/resume.json Last updated: 2026-04-16