Rajini Kumar Kolishetti is a seasoned Lead UI/UX and Graphic Designer and Front-End Developer with over 20 years of experience crafting user-centered digital and print experiences across web, mobile, product, and campaign design. Widely respected for his creativity and technical depth, he has contributed his skills pro bono to more than four dozen political and civic campaigns over the past 15 years, helping translate complex campaign messages into clear, compelling visual communication.

While not a messaging strategist, Rajini excels at transforming campaign narratives, detailed briefs, and raw content into impactful direct mail, political handouts, sample ballots, and printer-ready assets—bridging the gap between ideas and execution. He is now channeling this hard-earned expertise into building something of lasting value, cultivating a network of campaigns and organizations that benefit from thoughtful design, clarity, and reliability.

It is a great opportunity to work at eVisitNB. This project involves development to deliver content and an interactive appointment center application where users can schedule, cancel, or reschedule various types of appointments like chat, phone, and video. The solution includes a robust, feature-rich remote management platform. My job responsibilities include:

• Designed over 200 mockups for web and mobile apps, based on the application requirements.

• Created React components for static and dynamic content pages.

• Implemented NextJS components for appointment management, utilizing form libraries for data

validation and state management for user interactions.

• Developed dashboard components for administrative features.

• Developed responsive design for consistent user experience across devices.

• Developed a responsive and interactive listing page using Next JS, HTML, and Tailwind CSS,

resulting in a 30% increase in user engagement.

• Built a mobile-friendly appointment page using Next JS, HTML, Tailwind CSS, resulting in a 25%

increase in mobile traffic.

• Created a dashboard design for analytics, incorporating UI/UX principles to provide an intuitive and

user-friendly experience.

• Worked Closely with UI Developers to align design concepts with existing product and

Development components.

• Conducted Knowledge Transfer Sessions for newly joined team members, ensuring seamless

integration into the team.

About Project: A Video Conferencing App with the capabilities to fundraise and get deeper analytics and insight of the participants.

Role and Responsibilities:

• UI/UX Design & Product Design: From logo creation and iconography to high-fidelity mockups and user flows.

• Digital Marketing Design: Developed promotional materials, including social media ads, banners, video banners, video ads.

• Front-End Development Support: Provided HTML, CSS, and Bootstrap development support for cross-browser compatibility, responsive design, and front-end integration.

• Collaboration: Worked closely with cross-functional teams including back-end developers, marketing, and DevOps to ensure the app met user needs and was scalable under high traffic.

• Gathered Business requirements, analysis and Translating concepts and ideas into wireframes and

visual designs using Sketch, Adobe Illustrator and Adobe XD.

• Provide Mockups and presentation and creating clickable prototype using In Vision and Adobe XD.

• Designed layouts for a mobile App generated “Quote” in the form of a downloadable/printable PDF

using Adobe InDesign CC.

• Design and develop concepts for Mobile devices that maximize User’s engagement and ease of use.

• Following Agile methodology and daily scrum meetings during the project.

• Co-ordinate with offshore team to deliver work under effective Project timeline.

• Using Zeplin tool to provide Visual Assets to Developer.

• Collaborate with team members and manage multiple projects and deliverables under tight

timelines.

• Created branding elements including logos, icons, and visual assets to establish a strong and

cohesive identity for Wakuk across all platforms.