# Rajitha Koppisetty

> Product @ Duolingo | x - Tinder, Match

Location: New York, New York, United States
Profile: https://flows.cv/rajitha

- 7+ years building products that impact millions of humans globally @Duolingo, Tinder, Match. 🚀
- Specializing in product-led growth & revenue at fast-growing consumer tech companies.
- Data-driven product manager passionate about driving user value first.

## Work Experience
### Senior Product Manager, Growth & Monetization @ Duolingo
Jan 2023 – Present | New York, United States
- Revamping daily rewards to increase engagement, retention, and restart the micro-transaction economy.
- Launched Duolingo’s AI Subscription globally, across 68 language courses and 90+ countries
- 0-1 product innovation: launched new interactive ad formats, features, premium discovery surfaces
- Built Duolingo's annual discount promotion for Super for 2024 
- Spearheaded multiple roadmaps across pricing, packaging, paywall optimizations for Super and Max

### Senior Product Manager, Premium Experiences @ Tinder
Jan 2022 – Jan 2023 | Los Angeles, California, United States
- Created new premium features targeting under-served audiences: women and LGBTQ+ members.  
- Launched: Incognito Mode, Premium Discovery Filters
- Increased subscribers and ARPU for Tinder Gold, Platinum through packaging and creative upsells

### Product Manager @ Tinder
Jan 2020 – Jan 2022 | Los Angeles, California, United States
- Brought Tinder Platinum to market globally; Grew it to 1M+ subscribers within 6 months of launch
- Increased subscribers and ARPU through feature and packaging enhancements for Tinder Gold

### Associate Product Manager @ Match
Jan 2019 – Jan 2020 | Dallas, Texas, United States
- Devised an upgrade strategy to increase adoption of the higher-tier subscription plan.
- Revamped the searching and matching algo for LGBTQ+ users to improve long-term engagment
- Redesigned the end-to-end inbox experience for all members to increase matches

### Product Management Intern @ Match
Jan 2019 – Jan 2019 | Dallas, Texas, United States
- Redesigned the new user onboarding flow to increase profile completion
- Owned execution for multiple feature launches for Mobile Web/Desktop platform
- Led a 5+ engineer squad through backlog prioritization, sprint planning, and feature delivery

### Summer Intern, Product and Analytics @ CarDash
Jan 2018 – Jan 2018 | Menlo Park, California, United States
- Developed the v1 mobile app resulting in 1k+ downloads
- Devised a mobile analytics strategy to quantify user actions and improve in-app conversions

### Business Development Specialist @ Media.net
Jan 2017 – Jan 2017 | Mumbai, Maharashtra
- Managed over 250+ accounts, optimizing ad inventory and revenue for publishers
- Grew Affiliate Program conversions and increased sales through strategic innovations
-  Specialized in programmatic direct and real time bidding systems

### Summer Intern, Data Analytics @ Deloitte Touche Tohmatsu Ltd., India
Jan 2015 – Jan 2015 | Mumbai, Maharashtra


## Education
### Master's degree in Computer Science
The University of Texas at Dallas
Jan 2017 – Jan 2019

### Bachelor of Technology (BTech) in Computer Engineering
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Jan 2012 – Jan 2016


## Contact & Social
- LinkedIn: https://linkedin.com/in/rajithakoppisetty

---
Source: https://flows.cv/rajitha
JSON Resume: https://flows.cv/rajitha/resume.json
Last updated: 2026-03-29