# Ramiro Negri > Senior Product Designer | Community & Creator Platforms | Shipped activation and retention systems at Meta and Kajabi for millions of users Location: Oakland, California, United States Profile: https://flows.cv/ramironegri I lead design through ambiguity. My strongest work starts where the brief is wrong: reframing surface-level asks into the structural problems worth solving. Most recently, I was the sole designer for Kajabi Communities, the retention engine behind the largest all-in-one creator platform. The brief was UI polish. I diagnosed it as a first-session activation failure, redirected strategy, and shipped a redesign that reduced 30-day churn by 4.2 percentage points and hit 82% first-session posting. Communities went from a paid add-on to the company’s core free product. Before that, at Meta, I designed public comments for Facebook Stories. introducing a new feedback layer to a private-leaning surface at global scale while navigating privacy constraints, messaging cannibalization risks, and policy alignment. The feature shipped worldwide and was later adopted by Instagram Stories. What connects these: I find the missing layer between what exists and what users actually need, then build the system that scales it. Whether that’s a commenting architecture, a navigation model, or an onboarding flow that turns anxiety into confidence. I also co-founded Pantheon, a physical card game exploring African and African-diaspora mythology. End-to-end product ownership—game design, brand, community, and go-to-market—for a product with a real weekly player base. Open to senior and staff product design roles, especially in creator tools, community platforms, and complex interaction systems. Let’s connect — negriramiro@icloud.com · ramnegri.com ## Work Experience ### Lead Product Designer & Co-Founder @ Pantheon Card Game Jan 2022 – Present | Oakland, California, United States Co-founded and lead product, UX systems, and brand for Pantheon—a physical consumer card game exploring African and African-diaspora mythology through strategic gameplay. 400+ cards across multiple editions. Own the end-to-end product: game system design (taxonomy, mechanics, point economy), visual identity, packaging, go-to-market, and community engagement. Built a product ladder from Starter Kits to competitive expansions. Grew and sustain a player community through weekly game nights, tournaments, and Discord—treating engagement loops, rewards, and events as product surfaces, not just marketing. Run structured playtesting and iteration cycles, using qualitative and quantitative feedback to tune balance, validate mechanics, and decide which concepts graduate from prototype to production. ### Lead Product Designer @ Kajabi Jan 2023 – Jan 2025 Drove –4.2pp 30-day churn and 82% first-session posting on Kajabi Communities—the company’s core retention surface—by redesigning activation, structure, and ownership loops for millions of creators. Sole designer for the Communities platform. Reframed the problem from “UI polish” to a first-session confidence and activation failure, redirecting product strategy toward structure, guidance, and creator ownership. Identified the primary drop-off—creators entering empty communities and leaving without posting—and prioritized fixes that surfaced value before content existed, including guided empty states and brand-forward onboarding surfaces. Unified fragmented navigation into a single mental model (“Channels”), replacing feature-driven information architecture. Achieved 88% task success rate and +11% Week-1 creator retention with minimal reverts. Designed scalable systems for creator ownership: tokenized theming with auto-adjusting HSL for 4.5:1 contrast, dark-mode readiness, custom navigation icons, and branded cover surfaces. Shipped iteratively under public scrutiny, partnering cross-functionally with PMs, engineering, research, and data to manage scope, risk, and reversibility in a live product serving millions of end users. Mentored designers and stewarded design systems, increasing team leverage and execution quality. Established principles (“design for 0→1,” “structure before polish,” “teach before content”) to guide scope and trade-off decisions. Communities went from a paid add-on to free for every Kajabi creator—proof of its role as the platform’s retention backbone. ### Senior Product Designer @ Meta Jan 2022 – Jan 2023 Designed public comments for Facebook Stories, shipping a new feedback layer on Meta’s fastest-growing format to 11M daily comments, +0.3% Story views, and +0.2% core sessions globally. Owned interaction design for the feedback systems layer—commenting, reacting, and viewer-creator interaction models—on the Facebook app Stories team. Framed the problem around a missing middle ground: lightweight reactions were too shallow and DMs were too private. Designed comments as a mid-weight feedback channel that drove engagement without cannibalizing messaging. Navigated high-stakes constraints: introducing public feedback on a historically private surface, E2E encryption limiting behavioral visibility into DMs, and the risk of creator pressurization from visible engagement counts. Evaluated multiple interaction models and shipped a personalized UFI (Universal Feedback Interface) that improved commenting adoption while managing the comments-to-replies-lost ratio—the strongest craft decision in the project. Led cross-functional discovery with Product, Engineering, Data Science, Research, and Policy across four phased launches from 2020–2022, testing in Vietnam and Mexico before global rollout. Feature was subsequently adopted by Instagram Stories, extending the design’s impact across Meta’s ecosystem. ### Senior Product Designer @ BOLD Jan 2019 – Jan 2022 | San Francisco, CA • Designed and optimized high-traffic resume and profile funnels, improving activation, completion, and subscription conversion. • Identified an underperforming high-value cohort (0–3 years experience) and reframed the issue from content quality to confidence and guidance. • Improved input and guidance patterns (natural-language entry, guided filters, personalized suggestions for non-traditional backgrounds). • Shipped improvements driving +110% volunteer roles added, +130% internship roles added, and a +14% lift in subscriptions. ### UX Designer @ Wells Fargo Jan 2016 – Jan 2019 | San Francisco, CA Designed and delivered a redesign of an internal API developer portal, improving workflow efficiency and discoverability for cross-functional internal teams. Led research workshops to uncover pain points and align stakeholders around usability, information architecture, and process improvements. Facilitated alignment across engineering, product, and operations. ### Product & Visual Designer @ Various Clients Jan 2010 – Jan 2015 Delivered end-to-end design work across branding, UI, marketing assets, signage, and website builds for small businesses and nonprofits. ### Undergrad Teacher @ Universidad de Buenos Aires Jan 2010 – Jan 2015 | Buenos Aires, Argentina Taught visual-communication theory, printing technology and craft, and supervised behavioral research studies for 200+ undergraduate students. ## Education ### Graphic Designer University of Buenos Aires ### Community Mediator Universidad Metropolitana para la Educación y el Trabajo ## Contact & Social - LinkedIn: https://linkedin.com/in/negriramiro - Portfolio: http://ramnegri.com --- Source: https://flows.cv/ramironegri JSON Resume: https://flows.cv/ramironegri/resume.json Last updated: 2026-04-13