Designing and launching next-gen hardware products.

Defined the visual and functional language of Shark Beauty’s haircare portfolio, shaping products like FlexStyle through a balance of user insight, engineering, and CMF craft from concept to production.

• Designed and wire-framed a web application in Figma for a Google-backed AI software startup

• Optimized the checkout user experience, leading to a 23% increase in paid conversion rate

• A/B tested the landing page design, content, and graphics on tens of thousands of users

• Worked closely with doctors and nurses to propose designs for hospital rooms in a new building

• Collaborated with team members to deliver a physical model and walkthrough of the design proposal

• Led a chapter of 180+ members in supporting our associated nonprofit organization, driving philanthropic initiatives and community engagement.

• Transformed our annual 5K into an official qualifying event with the Atlanta Track Club, resulting in the highest fundraising total in chapter history and establishing a lasting legacy for the event.