Owned design initiatives across 4 product areas & led design and strategy for a platform redesign to thoughtfully integrate AI into core tools.

• Developed, through extensive prototyping & usability testing, the strategy & design for an industry-leading tool for businesses to leverage AI & efficiently create & schedule email, social, & SMS campaigns from a unified platform. This boosted our publish rates by 10%, positively impacted revenue by $215k due to resolved SRQs & reduced attrition by 18%

• Reimagined how users interface with prompt based AI generators, enhancing value perception & engagement by leveraging interaction design, motion elements & usability improvements. This led to a 41.8% increase in flow completion rates & higher user satisfaction

• Enhanced the event hosting experience on the platform, resulting in a 100% reduction in service requests, a 98.34% increase in flow completion rates, 1000 new users per month for the first 3 months & an average of 25% adoption rate for newly implemented features

As the second design hire, lead development of premium features, including bank integrations for streamlined financial reporting and tax estimation.

• Led development of bank integration features, automating data flow for 80% of the user base, resulting in streamlined financial reporting

• Designed an AI chatbot boosting SEO, guiding users through tax filing, driving $87K in subscription revenue & 24% increase in conversion

• Implemented information-architecture-first framework for product teams, reducing development cycles by 31% through improved planning

Led design for a cross-platform social marketing tool for 600K+ users, reducing content creation time and improved subscriptions with a gamified feature discovery system