Owned design initiatives across 4 product areas & led design and strategy for a platform redesign to thoughtfully integrate AI into core tools.
• Developed, through extensive prototyping & usability testing, the strategy & design for an industry-leading tool for businesses to leverage AI & efficiently create & schedule email, social, & SMS campaigns from a unified platform. This boosted our publish rates by 10%, positively impacted revenue by $215k due to resolved SRQs & reduced attrition by 18%
• Reimagined how users interface with prompt based AI generators, enhancing value perception & engagement by leveraging interaction design, motion elements & usability improvements. This led to a 41.8% increase in flow completion rates & higher user satisfaction
• Enhanced the event hosting experience on the platform, resulting in a 100% reduction in service requests, a 98.34% increase in flow completion rates, 1000 new users per month for the first 3 months & an average of 25% adoption rate for newly implemented features