• Delivered contract UI/UX design projects, including user flows, wireframes, and UI systems for client applications.

• Designed and resized user acquisition (UA) ads for mobile performance marketing campaigns.

• Designed dynamic motion graphics in After Effects, producing video montages and slideshows for events and campaigns.

• Designed marketing deliverables for the Apple App Store and Google Play to promote Warcraft Rumble, ensuring brand consistency across Blizzard.com and Battle.net.

• Partnered with marketing, product, and creative teams to deliver cohesive visual branding across multiple platforms.

• Developed user acquisition assets, promotional branding, and social media content that increased engagement and conversion.

• Produced editorial designs, GIFs, and motion graphics to enhance brand visibility and campaign performance.

• Supported creative marketing campaigns with gameplay capture and video production.

• Bootstrapped and self-funded the full development cycle of Space Critters, investing personal capital and leading the project from concept to live launch.

• Defined the product vision and led all phases of game development, including ideation, prototyping, production, App Store release, post-launch updates, and marketing strategy.

• Built and executed a comprehensive UX/UI framework including information architecture, player engagement systems, flowcharts, and level design — aligning gameplay with business and retention goals.

• Directed UI motion design and iterative prototyping to enhance user experience, while managing creative feedback loops across multiple design and development phases.

• Recruited and managed a multidisciplinary team including engineers, illustrators, and third-party vendors, overcoming early setbacks and platform bans to successfully ship across iOS and Amazon.

• Created and executed all visual marketing assets, including trailers, app store screenshots, and ASO content, achieving conversion rates up to 16.9% organically.

• Created scalable UI/UX interfaces and prototype frameworks to streamline user experience.

• Designed data-driven UX flows and dashboards to enhance usability, engagement, and user navigation.

• Collaborated cross-functionally with stakeholders and product leads to optimize UI/UX designs, ensuring seamless integration and functionality.

• Developed and refined App Store Optimization (ASO) content and user acquisition ads for Wild Beyond and War Dragons, boosting click-through rates (CTR) and conversion rates (CVR) through data-driven design and A/B testing.

• Created branding assets, UI components, and in-game visuals for mobile and web.

• Developed UX/UI frameworks, wireframes, interactive prototypes, and all art assets for the official Wild Beyond website.

• Designed corporate promotional branding materials for print, including community events, print brochures, giveaway swag, and town hall meeting slide decks.