As a Lead Product Designer on the Yahoo Sports team, I’ve been driving high-impact initiatives across web and app—reimagining core experiences, scaling design systems, and shaping new formats that support our editorial, media, and partner ecosystems. My work spans large-scale redesigns, live content platforms, and AI-powered experiences—often starting from zero and shipping quickly in close collaboration with engineering, editorial, and product stakeholders.

Recently, I’ve led design for several content-forward features that blend live programming, video-on-demand, and data storytelling into cohesive, engaging destinations. I’ve also worked at the intersection of AI and design—helping define tools and experiences that boost both editorial productivity and user value. In parallel, I’ve tackled foundational platform work involving complex sports data, legacy migrations, and scalable templates for game, team, and player surfaces.

I contribute regularly to our design system, partnering deeply with engineering to build accessible, flexible components that improve quality and velocity across the org. Whether I’m designing for real-time sports content or systematizing high-volume templates, I bring a strategic lens and a deep focus on craft.

With over 15 years of experience working as a freelance designer, I have helped several brands reach their goals and tell their stories. My expertise with design software and knack for storytelling help me create experiences with emotion, leaving my clients happy. I have worked with brands big and small, on projects that include branding and identity, mobile and web design, product design, illustration, package design, T-shirt design, and much more.

Some of my recent work includes:

• Brand/Identity for House Caviar, an emerging cannabis lifestyle brand + events company

• Brand and Product design for Root, a cannabis growing app + smart soil sensor with cloud based software

• Brand, Logo, Packaging, Apparel and Digital Design for various cannabis brands and businesses for the past 6 years

As Senior Product Designer at Sam's Club, I played a pivotal role in the redesign of self-checkout and POS systems, significantly enhancing the legacy POS experience. I engaged in daily collaboration with product, design, and engineering teams through design demos, reviews, and feedback loops. Regular user research was conducted to monitor existing UX flows and test new UIs. Furthermore, I created animations and illustrations utilized throughout the checkout experience.

As Lead Product Designer on a global design team, I worked hand-in-hand with PM and Eng leads to lead the strategy, scoping, and execution of squad initiatives, specifically focusing on global app redesign & research, newsfeed redesign, and our social community. I was also responsible for building, maintaining, and governing our new design system, built from the ground up with a fully resourced team. As an assistant manager, I partnered with design ops and played a key role in growing our team 5x in less than a year, started a design intern program that led to a full time hire, and implemented countless processes and workflows company wide.

Being the first hire on a new product design team, I was largely responsible for the app redesign and rebrand effort done in-house. On top of that, we layered in features like live video, gambling, and a full-fledged social community for sports fans, built from scratch. This entailed working closely with squad leads to conduct user research, define, scope, and execute focus area roadmap and strategy. I was also responsible for building the design system to help accelerate shipping velocity for our growing team, which was critical as we scaled from 2 to 11 designers.

As an art director, I was responsible for the design and direction of various campaigns to support daily social marketing and internal initiatives.

Some of my experience included:

• Leading the design and direction of DFS Fantasy animated social campaigns

• Create illustrated backgrounds, characters, props, etc. used in animated graphics

• Create illustrations and graphics used in Yahoo! Daily News social posts

• Attend weekly design critiques with other art directors and creative leads

Pocket Made is a startup design agency focused on working with brands to craft meaningful experiences. Together with the Art Director, I established a look and tone to match the brand’s story and initiative. This fast-paced shop has taught me to be able to quickly iterate and adapt to a vast range of project types that include branding and strategy, digital and interactive, UI/UX, prototyping, advertising, retail signage, and video production.

Oliver Wilde is a men’s apparel brand that embodies a creative and dualistic lifestyle that infuses into design. I used Oliver as my creative outlet, allowing art and design to tell the story of my alter-ego. The designs produced screen prints, t-shirts, sweatshirts and hats, as well as marketing collateral. I manage all aspects of its art design, production, marketing strategy and brand direction.

Being the lead designer, I guided art direction for all campaign assets, producing key marketing pieces, while leading, mentoring and supporting the junior designers. This required close collaboration with cross-functional teams that involved high level meetings with stakeholders to successfully meet deadlines and milestone deliverables, while maintaining a consistent brand story.

As a Visual Designer, I worked on a multitude of large marketing campaigns, supporting creative requests with display and affiliate ads, emails and landing pages. I worked strategically with cross-functional teams, meeting with stakeholders and engineers to ensure the execution of campaigns ran smoothly, successfully and functionally.

• Design various logos and banners for use throughout IBM sites.

• Conceptualize proposals for lab remodel, using CAD and 3D software.

• Provide CAD diagram of all 22 raised floor data centers for efficient server occupation.

• Assist in Project Management of recently acquired companies.

• Coordinate transportation and installation of acquired server hardware.