Blue Shield of California is an independent member of the Blue Shield Association with over 4.5 million members, over 7,500 employees and more than $21 billion in annual revenue. As a Lead Product Designer / Strategist I led design and strategy on a $10 million dollar, 3-year mission-critical project impacting over 2.1 million users. I managed User Experience Designers, Visual Designers, User Researchers and Content Strategists.

As Product Design Manager I led a 10-person team consisting of Interaction Designers, Visual Designers, User Researchers and Content Strategists delivering a portfolio of 23 projects in 12 months impacting over 3.2 million users. Responsible for setting UX vision, team management, creative direction, concept creation and employee development. I collaborated with Blue Shield's Executive Leadership team to drive the modernization of digital tools and products that resulted in improved health outcomes for users.

Implemented interaction and visual design improvements for core Enterprise customer-focused mobile and desktop channels for the Member, Provider and Employer experience. UX project lead within the eBusiness department establishing design language and CSS specifications for new features, coordinated with external development vendors, creating and managing UX delivery schedules, and conducting regular design review sessions.

Founding member of a Digital Agency specializing in software application design and development. Responsible for agency infrastructure, client development, and implementing scalable business processes. I helped create and grow a Professional Services and Managed Services model resulting in half a million dollars in revenue in the first 6 months. As Head of Design I was responsible for hiring, staffing and managing design and development resources at multiple client sites, setting design direction and strategy for external clients and overseeing the delivery of internal application solutions.