# Randy Kincaid > User Experience and Product Design Leader | Building Scalable Systems, Teams, and Experiences Location: Pleasanton, California, United States Profile: https://flows.cv/randykincaid User experience and product design leader with 20+ years of experience delivering user-centered solutions at enterprise scale. I’ve operated across Principal UX Designer and Senior Design Manager roles, leading complex, mission-critical products serving millions of users. Areas of focus and impact include: • Leading design for enterprise platforms and complex systems in highly regulated environments • Driving clarity in ambiguous problem spaces through research, systems thinking, and strong design judgment • Delivering measurable outcomes across usability, efficiency, adoption, and cost savings • Setting and scaling design quality bars, patterns, and practices across teams • Partnering closely with product, engineering, and executive stakeholders As a leader, I practice servant leadership with accountability—developing designers, empowering ownership, and creating environments where psychological safety and high standards coexist. I’m particularly passionate about mentoring designers as they grow into senior and principal roles, and about helping organizations mature their design practice over time. ## Work Experience ### Senior UX Designer @ Amazon Web Services (AWS) Jan 2022 – Present | San Francisco Bay Area ### Lead Product Designer / Strategist @ Blue Shield of California Jan 2013 – Jan 2022 | Oakland, California, United States Blue Shield of California is an independent member of the Blue Shield Association with over 4.5 million members, over 7,500 employees and more than $21 billion in annual revenue. As a Lead Product Designer / Strategist I led design and strategy on a $10 million dollar, 3-year mission-critical project impacting over 2.1 million users. I managed User Experience Designers, Visual Designers, User Researchers and Content Strategists. ### Product Design Manager @ Blue Shield of California Jan 2012 – Jan 2013 | San Francisco Bay Area As Product Design Manager I led a 10-person team consisting of Interaction Designers, Visual Designers, User Researchers and Content Strategists delivering a portfolio of 23 projects in 12 months impacting over 3.2 million users. Responsible for setting UX vision, team management, creative direction, concept creation and employee development. I collaborated with Blue Shield's Executive Leadership team to drive the modernization of digital tools and products that resulted in improved health outcomes for users. ### Senior Product Designer @ Blue Shield of California Jan 2011 – Jan 2012 | San Francisco Bay Area Implemented interaction and visual design improvements for core Enterprise customer-focused mobile and desktop channels for the Member, Provider and Employer experience. UX project lead within the eBusiness department establishing design language and CSS specifications for new features, coordinated with external development vendors, creating and managing UX delivery schedules, and conducting regular design review sessions. ### Co-Founder / Head of Design @ Reverbant Jan 2013 – Jan 2018 | San Francisco Bay Area Founding member of a Digital Agency specializing in software application design and development. Responsible for agency infrastructure, client development, and implementing scalable business processes. I helped create and grow a Professional Services and Managed Services model resulting in half a million dollars in revenue in the first 6 months. As Head of Design I was responsible for hiring, staffing and managing design and development resources at multiple client sites, setting design direction and strategy for external clients and overseeing the delivery of internal application solutions. ### Product Design Manager @ Gaffey and Associates Jan 2007 – Jan 2010 | San Francisco Bay Area As a Product Design Manager I led a team of Business Analysts, Front-end Architects, and Development Engineers. Implemented and grew organization's UX competency from scratch, leveraging Design Thinking principles and other UX best practices. Responsible for strategic direction, specification analysis, user experience design, research, front-end development, back-end development and QA for the company’s flagship claims management application. Collaborated with Gaffey's C-suite to drive core product strategy. ### Product Marketing Manager @ Robert Half International, Inc Jan 2005 – Jan 2007 | San Ramon, CA Responsible for supporting Enterprise marketing initiatives for mission-critical LOB websites. Acted as a team lead within the eMarketing division. Established Marketing in-take protocols, assisted with deploying multiple Marketing campaigns, and coordinated with external Marketing and agency vendors. ### Owner @ CKM Group Jan 2000 – Jan 2003 | San Francisco Bay Area ### Web Designer / Developer @ InterWorks Software, Inc. Jan 1997 – Jan 1999 | San Francisco Bay Area ### Web Designer @ FRAX Incorporated Jan 1994 – Jan 1997 | San Francisco Bay Area ## Education ### B.S. in Applied Art & Design – Graphic Design California Polytechnic State University-San Luis Obispo ## Contact & Social - LinkedIn: https://linkedin.com/in/randykincaid - Portfolio: http://www.randykincaid.com --- Source: https://flows.cv/randykincaid JSON Resume: https://flows.cv/randykincaid/resume.json Last updated: 2026-04-13