# Ranjan Sikand > Sr. Demand Generation Manager at EDB Location: San Francisco Bay Area, United States Profile: https://flows.cv/ranjansikand I have a passion for content, strategy, and problem-solving. With a background in English and computer science, I am skilled at developing stories and strategies to communicate technical content to audiences in an engaging and straightforward manner. I have several years of experience in marketing, with experience in both small-scale, direct-to-consumer and enterprise B2B environments. I am proficient in a wide variety of campaign types, including webinars, display ads, content syndication, search engine optimization, content marketing, in-person event planning, and more. ## Work Experience ### Senior Demand Generation Manager @ EDB Jan 2026 – Present ### Demand Generation Manager @ EDB Jan 2024 – Jan 2026 | Bedford, Massachusetts, United States Launch multi-channel campaigns, designed to generate leads or interact with the open-source community. Created content and campaigns directed at the public sector. ### Campaign Lead @ Wind River Jan 2021 – Jan 2024 | Alameda, California, United States Led content strategy to generate demand targeting specific market segments and products, including open-source, proprietary, and SAAS to drive lead conversion and SALs. Launched live and recorded webinars garnering up to 675 registrations, achieving attendance rates averaging 47% and beating MQL forecasts by 67% across 20+ campaigns. ### Product Management Operations Intern @ Wind River Jan 2019 – Jan 2021 | Alameda, California Assembled robotics demos using embedded software in a Linux terminal to demonstrate OS capabilities in an industrial or commercial space, including an OpenCV demo and an automotive demo built around AGL and Apollo. Produced content for both vertical and horizontal marketing campaigns, including blogs, eBooks, and podcasts, centered around drawing and nurturing leads. Created and revised content to meet search engine optimization (SEO) goals. ### Lead Instructor - Game Development @ Mission Bit Jan 2021 – Jan 2022 | San Francisco, California, United States Introduced small groups of high school students to the Unity interface and created curriculum to familiarize them with programming and the game development process, with a goal of producing a full game by the end of the semester. ### AR Game Design Instructor @ Integem Inc. Jan 2021 – Jan 2021 | Berkeley, California, United States Led small classes through the software development process by using a proprietary interface to produce small augmented reality projects. ### Undergraduate Researcher @ University of California, Davis Jan 2019 – Jan 2019 | Davis, California Collected agricultural data from the Great Flood by accessing census documents and non-population schedules from the 1860’s and 70’s, and used the data to make predictions about the economic and cultural impacts of extreme weather. ### Peer Mentor @ University of California, Davis Jan 2017 – Jan 2019 | Davis, California Worked with First-Year Experience to help first year students integrate into campus life. Coordinated events on a budget and communicated with students to share information about campus life and resources. ### Research Assistant @ University of California, Davis Jan 2018 – Jan 2018 | Davis, California Researched the effects of the GI bill, and an increase in quantity of students, on college tuitions. Drew data from college handbooks from 1964 and earlier to show trends in price increases and drew conclusions about changing demand. ## Education ### Bachelor of Arts - BA in Economics University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/ranjan-sikand --- Source: https://flows.cv/ranjansikand JSON Resume: https://flows.cv/ranjansikand/resume.json Last updated: 2026-04-05