Built and led design from zero through Series A as the sole designer. Shipped 3 MVPs across 3 company pivots—owning research, product strategy, and hands-on execution through each iteration.

Led design for Monetization and Retail growth—shipped in-product checkout, plans and pricing restructure, hardware store, and POS onboarding.

First growth design hire—built the founding growth team while shipping Onboarding guide, Core Experience improvements, and Prebuilt Layouts that drove activation.

Embedded with early-stage product team to ship core features pre-acquisition.