# Raquel Soriano > Mission-oriented UX and Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/raquelsoriano Hello there 👋, I’m Raquel. I have over 15 years of product design and UX experience. I love working with mission-led companies solving real world, complex problems for their everyday user. I’m a thoughtful, detailed oriented product designer who knows that design isn’t just about visuals and flows but knows that great experiences come from research, insights and really understanding the user's needs and problems. I thrive in a collaborative, team environment and a company who is design focused. ## Work Experience ### UX Design @ Sams Club @ Sam's Club Jan 2023 – Present | San Bruno, California, United States Received Sam’s Club MAD award Initiatives: Sponsored Membership New member onboarding Marketing Loyalty Account Pages Express Return ### Principal Product Designer @ apree health Jan 2023 – Jan 2023 | United States apree health was Castlight Health - Led end-to-end experiences of Castlight’s well-being initiatives such as Recharge (Mental Health) challenge, personalization, rewards and benefits pages. - Managed, led, and created Castlight/apree health’s Design System (DSYS) and brought the platform to parity, created consistency in the brand and design components, and created design system documentation to be used by the design and engineering teams. - Collaborated with multiple product managers, research, engineering, clinical, and content teams and brought product features to life that meets user’s needs and business strategy. - Led and designed apree health’s 2025 digital blue sky product vision to life. ### Lead Product Designer @ Castlight Health Jan 2018 – Jan 2023 | United States - Created, designed and launched the Working Well app (return to work initiative), and created new revenue for Castlight Health. - Designed and launched Healthy Habits program, increasing non-steps challenges portfolio of Castlight Health. - Led high profile well-being initiatives, defining concept of program, created end-to-end user experience from complete wireframes, flows, mocks, illustrations, and SVG animations. - Worked directly with user research, engineers, content, clinical experts and multiple product managers concurrently. - Led and managed design systems and created reusable components and documentation. ### Senior Product Designer @ Castlight Health Jan 2016 – Jan 2018 | San Francisco, California - Created simple and user centered experiences for Castlight web and mobile app, specializing in well-being - Partnered with product managers to define requirements and engineering teams to understand designs are feasible - Created end-to-end user flows, wireframes, prototypes, high fidelity mocks, and design specs ### UX Lead @ CK-12 Foundation Jan 2014 – Jan 2016 | Palo Alto, California - UX Lead on various core web features: browse, group/assignment, search, FlexBook creation, and supporting pages - Designed entire concept and delivery of FlexBook Mobile app - Created user stories, sketches, wireframes, user/interactive flows, prototypes (paper and Invision App), detailed design and interaction specs - Worked with an agile team of engineers, designers and product managers. Worked with India engineering team. Oversaw, hired and managed 3 UX designers. ### Senior UX/UI Designer @ CK-12 Foundation Jan 2012 – Jan 2014 | Palo Alto, CA ### Co-Founder @ Passion Paper Jan 2004 – Jan 2014 | Redwood City, California - Owner and Artist for an online event stationery and invitation store, creating and delivering unique watercolor artwork and invitations world-wide. ### Senior Interaction Designer @ Yahoo Jan 2011 – Jan 2012 | Sunnyvale, California - Worked with product managers and designers on redefining Yahoo! Maps and Local experience. ### Senior Freelance Web Designer @ Pottery Barn Kids, Scene7, Lionfish, and Duarte Jan 2007 – Jan 2011 | Redwood City, California - Designed and implemented B2B websites, banner ads, promotional websites, and Keynote presentations. ### Senior Designer @ Digital Brewing Company Jan 2005 – Jan 2007 | San Francisco, California - Created concept, sketches, and final designs for B2C, wine, and financial websites - Clients included Icon-Lokoya, Mount Veeder, Kendall Jackson, Robert Mondavi, Pepi Wines, Yahoo!. ### Interactive Art Director, Direct Marketing @ Oracle Jan 2002 – Jan 2005 | Redwood Shores, California - Designed print and interactive campaigns from C-level executives to technology specialists ranging budgets of $50k to over 1 million dollars. - Created direct marketing style guide and templates - Ensured that all deliverables adhere to brand and strategy - Oversaw 8-10 designers. Assessed work load and hired design staff - Worked with outside advertising company to ensure quality is up to par. Helped bridge the gap between branding and direct marketing. ### Interactive Art Director, Broadband TV @ Excite@Home Jan 2001 – Jan 2001 | Redwood City, California ExciteTV, a research and development area of Excite@Home - Defined and studied user experiences and interactions for an experimental interactive television division using Flash and a remote control - Created interactions and user flows using a remote control device ### Lead Designer @ Ninth House, Inc. Jan 2000 – Jan 2000 | San Francisco, California - Worked as a design lead creating programs, their overall concept, designs, storyboards, and Flash animations from beginning to end - Designed and created interactive quizzes, digital art (backgrounds for green screen digital production), and animations to tell the story about business concepts - Mentored production artists and designers - Worked with cross functional teams of instructional designers, writers, project managers, producers and engineers ### Production Designer @ Ninth House, Inc. Jan 1999 – Jan 2000 | San Francisco, California ## Education ### BS in Design University of California, Davis ## Contact & Social - LinkedIn: https://linkedin.com/in/raquelsoriano --- Source: https://flows.cv/raquelsoriano JSON Resume: https://flows.cv/raquelsoriano/resume.json Last updated: 2026-04-13