• Built 0-1 product for Plum Labs (FinTech) by creating dashboards for risk

analysts to simplify and visualize time series and apply transformations

seamlessly to their portfolio assets.

• Defined UX flows, design systems, and prototypes for the product

dashboard, increasing task completion and feature engagement by 15%

during beta testing.

Led end-to-end product design from concept to launch, including research, prototypes, and UI that strengthened brand identity and enabled a new product line.

Key Impact: Built scalable design systems and centralized component libraries that drove measurable improvements while aligning digital experiences with business goals for long-term growth.

Clients: Meta, August Smart Locks, Hemmings, Hopin, BabyPage, ClearCaptions, Tempo, and AXS

• Led UX strategy and A/B testing for double-digit client portfolio, driving up to double-digit percentage lifts in conversions and retention through optimized onboarding, checkout, and dashboard flows.

• Conducted UX audits and data-driven design improvements that identified critical gaps and delivered measurable business impact across web and mobile platforms.

• Managed design teams and collaborated with product and engineering to ensure seamless cross-platform experiences aligned with brand standards and user needs.

• Led corporate rebranding, website management, and CMS development to elevate brand identity and expand digital presence.

• Promoted within one year—reserved for top performers.

The Seattle Public Library: Developed and launched comprehensive brand product kit across multiple branches, securing leadership buy-in and standardizing visual identity system-wide.

Digital Experience: Redesigned Library Podcasts page, raising ADA compliance scores by double-digit percentage and increasing content discoverability through improved UI and navigation.

Community Partners (KEXP, Pacific Science Center, Seattle Opera): Transformed fragmented branding into cohesive visual systems, creating guidelines and marketing assets that elevated brand recognition and expanded audience engagement.