# Rashi Puri > Founder/Designer | Brand, Product & Growth | UX Experimentation & Design Systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/rashipuri I design intuitive, high-impact experiences that help complex customer-facing platforms grow. I’m a senior creative and product designer specializing in growth, experimentation, and conversion-centered design, with 10+ years of experience across acquisition, activation, and retention. I combine UX research, visual storytelling, and data-informed iteration to simplify complexity and drive measurable results. I’ve worked on 0→1 products and large-scale redesigns across SaaS, Fashiontech, marketplaces, and consumer platforms—partnering closely with paid marketing and lifecycle teams to align brand, landing pages, and in-product experiences. My work has improved acquisition funnels by up to 38% and supported consistent gains in engagement and retention through the implementation of scalable design systems. ## Work Experience ### Founder/Designer (Consulting) @ SaffronMeadow Jan 2025 – Present • Built 0-1 product for Plum Labs (FinTech) by creating dashboards for risk analysts to simplify and visualize time series and apply transformations seamlessly to their portfolio assets. • Defined UX flows, design systems, and prototypes for the product dashboard, increasing task completion and feature engagement by 15% during beta testing. ### Product Design Consultant @ Kaahu Jan 2023 – Jan 2024 | Seattle, Washington, United States Led end-to-end product design from concept to launch, including research, prototypes, and UI that strengthened brand identity and enabled a new product line. Key Impact: Built scalable design systems and centralized component libraries that drove measurable improvements while aligning digital experiences with business goals for long-term growth. ### Manager of UX / Design Lead (Growth & Experimentation) @ Round Barn Labs Jan 2020 – Jan 2022 | Greater Seattle Area Clients: Meta, August Smart Locks, Hemmings, Hopin, BabyPage, ClearCaptions, Tempo, and AXS • Led UX strategy and A/B testing for double-digit client portfolio, driving up to double-digit percentage lifts in conversions and retention through optimized onboarding, checkout, and dashboard flows. • Conducted UX audits and data-driven design improvements that identified critical gaps and delivered measurable business impact across web and mobile platforms. • Managed design teams and collaborated with product and engineering to ensure seamless cross-platform experiences aligned with brand standards and user needs. • Led corporate rebranding, website management, and CMS development to elevate brand identity and expand digital presence. • Promoted within one year—reserved for top performers. ### User Experience Designer @ Round Barn Labs Jan 2019 – Jan 2022 ### Design Assistant @ The Seattle Public Library Jan 2016 – Jan 2020 | Greater Seattle Area The Seattle Public Library: Developed and launched comprehensive brand product kit across multiple branches, securing leadership buy-in and standardizing visual identity system-wide. Digital Experience: Redesigned Library Podcasts page, raising ADA compliance scores by double-digit percentage and increasing content discoverability through improved UI and navigation. Community Partners (KEXP, Pacific Science Center, Seattle Opera): Transformed fragmented branding into cohesive visual systems, creating guidelines and marketing assets that elevated brand recognition and expanded audience engagement. ### Graphic Designer @ The Seattle Public Library Jan 2016 – Jan 2017 | Greater Seattle Area Digital Experience: Designed UI elements for the library website to enhance accessibility and user navigation. ### Digital Media Designer @ United Nations Population Fund (UNFPA) Jan 2014 – Jan 2017 | Greater Seattle Area, Michigan, Singapore, India United Nations Population Fund (UNFPA-APRO): Designed digital publications distributed through international channels, supporting global advocacy efforts. Defence for Children International (Geneva): Created Annual Report and digital collaterals published online for international audiences. Global Non-Profits: Conceptualized social media campaigns and established visual guidelines for Grace Foundation (Canada & Nigeria), Jolkona (Seattle), Snap2it (Michigan), and University of Michigan, strengthening their digital presence and brand consistency. ### Senior Design Consultant @ Zamil Infra Pvt. Ltd. and Associates Jan 2012 – Jan 2013 | Gurugram mVentus (Zamil Associates): Designed mobile application interface that won 'Best Application using Network APIs' at Mobile World Congress, Barcelona. Global Brand Strategy: Defined brand guidelines for seven offices across Asia and Africa, creating cohesive identities and marketing collaterals featured in 'Business Excellence' magazine. Digital Engagement: Established social media presence and launched campaigns that increased employee engagement by double-digit percentage, recognized by CEO for impact. Team & Operations: Recruited and supervised junior designers while managing vendor relations and optimizing marketing spend by double-digit percentage. Recognition: Promoted within first year—the only designer to achieve this milestone. ## Education ### Master's degree in Digital Communication and Media/Multimedia Communication Leadership at the University of Washington ### Masters in Graphic Design & Communication(professional) University for the Creative Arts ### Bachelor of Fine Arts (BFA) in Design and Visual Communications Delhi University ### Army Public School, DK, New Delhi ## Contact & Social - LinkedIn: https://linkedin.com/in/rashipuri - Portfolio: https://designwithrashi.com/ --- Source: https://flows.cv/rashipuri JSON Resume: https://flows.cv/rashipuri/resume.json Last updated: 2026-04-13