Led the end-to-end experience for 4 different products within the configure product line: hardware customization plus software, services, and cross sell attach.

Took over major cross sell project, which had stagnated for over a year, and turned it around in 5 months, with a new MVP design backed by research and testing, as well as clear direction for the next 3 quarters.

Mentored 4 designers, helping each with various aspects, from overall best practices to diligent research, exploration, prototyping, testing, and stakeholder management.

Wrote an official guide to the discovery & framing process for new and less experienced designers at Dell.

Led full-scale discovery & framing effort to reimagine a key part of dell.com and Premier (Dell’s ecommerce platforms for consumer, small business, and enterprise).

Facilitated more than 10 discovery and ideation sessions with our global core team.

Regularly discussed research findings, test results, and milestone iterations with stakeholders, to keep everyone informed and aligned towards a single vision.

Created meticulous documentation of research, rationale, and implementation notes to help the team execute on multiple phases, from A/B testing to MVP and beyond.

Closely mentored another designer, who initially lacked proficiency in several foundational areas, but quickly grew to be capable of owning a product by himself.

Provided full design support with a data driven, creative, and technical mindset on a multitude of projects across 4 distinct products.

Deeply researched some of the biggest challenges of delivering anything, and formulated approaches to tackling solutions.

Worked closely with a talented design and engineering team to create products that continually evolve the user experience and advance the industry.

Rethought the workflows of internal tools to optimize performance and efficiency for other Favor team members.

As 1 of only 2 UX focused designers at Favor, most of my projects involved researching and designing for some of the biggest challenges facing the gig economy and on-demand delivery. For Runners, these included making the job easier and more efficient so they can earn more money. Customers wanted to order from their favorite places, good service, and a low price And merchant partners needed smooth integration with their existing operations. Each of these segments is complex with many facets, and all of them are inextricably connected. Any change to one segment affects the others. My experience at Favor has trained me to think in terms of design systems rather than isolated instances.

MHCI Capstone Project

Interviewed patients and medical staff about the experience surrounding ERs.

Compiled and analyzed data from users to expose problematic areas such as people’s propensity for going to the ER when it is not necessary.

Designed a campaign, strategy, and interactive experiences using game design and persuasive principles to teach people which medical facilities are appropriate for minor conditions.