As a Key UX Designer at State Farm Insurance, I led the design of critical workflows for policy management and claims processing systems. I created service blueprints and ecosystem maps to align stakeholders, improving cross-functional clarity and decision-making by 30%.

Applied Human-Centered Design (HCD) principles to revamp insurance portal user journeys, increasing task completion rates by 28%.

I conducted HCD-(Human Centered Design) user research and usability testing to validate high-impact features, resulting in a 15% increase in product usability and a 20% boost in customer engagement. My work guided the development of detailed personas and user flows that addressed real-world insurance needs.

I also developed accessible Angular HTML components in compliance with WCAG 2.1 standards, enhancing digital accessibility. By facilitating design sprints, I helped speed up the prototyping and release of new features, reducing time-to-market by 15%.

Collaborate with Stakeholders, Managers, Developers to design intuitive and user-centric digital experiences for insurance products (e.g., Policy Management, Claims, Quoting, Support & Operation ).

Created user flows, wireframes, prototypes, and high-fidelity mockups that align with compliance and accessibility standards (WCAG 2.1+), AI Implementation supporting responsive design for web, mobile, and agent platforms.

Conducted HCD (Human Centered Design) - based user interviews and surveys to enhance claims and billing flows, reducing task completion time by 22%. Designed accessible, responsive UI applying HCD guidelines, improving compliance by 20%. Provided specs, redlines, and design system components to support accurate implementation. Participated in Agile ceremonies to ensure smooth collaboration and delivery across teams.

Improved cross-functional collaboration by 30% through service blueprints and ecosystem maps. Conducted user research at scale, generating insights that boosted product usability by 42%. Developed detailed personas to guide design, increasing user engagement by 20%.

Led usability and A/B testing, improving key feature conversion rates by 45%. Ran design sprints to fast-track prototyping and delivery, reducing time-to-market by 22%. Coded accessible Angular HTML components aligned with WCAG 2.1, improving accessibility by 65%.

Implemented HCD (Human Centered Design) best practices for accessible banking applications, achieving WCAG 2.1 AAA, AA and follow the GDPR compliance.

Serve as Technical Project Manager and UX thought leader within CX, leading a team of designers to build new vertical store experiences across web and app. Drive end-to-end design strategy—from user flows and personas to wireframes and prototypes—ensuring customer-first, scalable solutions.

Collaborate with product, dev, and content teams to plan, scope, and report progress to VP-level stakeholders. Lead lean UX efforts, conduct A/B testing, and define future-state experiences. Present regularly to senior leadership and guide cross-functional execution of innovative, revenue-driving features.

Managed Adobe XD cloud libraries for cross-team collaboration, reducing inconsistencies in UI components by 32%.

Applied HCD methods to design renewable energy dashboards, increasing adoption by 30%.

Conducted HCD research sessions to optimize solar energy plan purchase flows, improving conversion by 22%.

Gathered and analyzed user requirements with product managers and developers to inform user-centered design decisions. Created detailed wireframes, mockups, and prototypes for web, mobile, and tablet platforms, ensuring responsive and intuitive user experiences.

Produced high-fidelity UI designs and annotated specs for developer handoff, while identifying and resolving UX issues. Built design guidelines for consistent layouts across all screen sizes and collaborated closely with developers for accurate implementation.

Led marketing design efforts, including logos, infographics, and email campaigns. Skilled in HTML5, CSS3, and integration with Angular, ReactJS, Python, and .NET. Managed team tasks, monitored performance, and provided coaching to meet project goals.