# Ravi Nakum > UX-UI Architecture | UI UX Developer | HCD ( Human Centered Design ) |UX Research | UX - BX Strategist | Front end Developer | Certified SCRUM Master | Business Analyst | Salesforce UX Designer Location: New York, New York, United States Profile: https://flows.cv/ravinakum I'm a UX designer & researcher leader with 12+ years of experience transforming ideas into user-focused digital experiences. I focus on blending customer empathy with business strategy to build successful products and empower high-performing teams. Here's what I bring to the table: User Experience Design: Deep understanding of Persona user needs across hardware, software, and service design. I leverage research and design thinking to pinpoint opportunities and craft elegant, impactful solutions. Design & Product Strategy: Drive alignment between creative vision and business goals. Facilitating ideation, guiding strategic roadmaps, and ensuring cohesive, market-ready execution. Team Management & Leadership: Proven track record of building, inspiring, and mentoring cross-disciplinary teams. Promote professional development and a culture of continuous learning to keep innovation in front. Business-Minded Branding: Develop and extend compelling brands that drive product adoption. Foster consistency, build brand equity, and translate vision into measurable results. Front-end Development: With a proven track record of leading and executing complex frontend projects, utilizing advanced frameworks and technologies to deliver exceptional user experiences. HTML5 , CSS3, Bootstrap 5, Angular js, React Js ## Work Experience ### Lead UX-UI Designer / UX Researcher @ State Farm Jan 2024 – Present | New York City Metropolitan Area As a Key UX Designer at State Farm Insurance, I led the design of critical workflows for policy management and claims processing systems. I created service blueprints and ecosystem maps to align stakeholders, improving cross-functional clarity and decision-making by 30%. Applied Human-Centered Design (HCD) principles to revamp insurance portal user journeys, increasing task completion rates by 28%. I conducted HCD-(Human Centered Design) user research and usability testing to validate high-impact features, resulting in a 15% increase in product usability and a 20% boost in customer engagement. My work guided the development of detailed personas and user flows that addressed real-world insurance needs. I also developed accessible Angular HTML components in compliance with WCAG 2.1 standards, enhancing digital accessibility. By facilitating design sprints, I helped speed up the prototyping and release of new features, reducing time-to-market by 15%. ### Lead UI-UX Product Designer / UX Researcher / BA @ Blue Cross and Blue Shield of Louisiana Jan 2023 – Jan 2023 | Greater Bengaluru Area Collaborate with Stakeholders, Managers, Developers to design intuitive and user-centric digital experiences for insurance products (e.g., Policy Management, Claims, Quoting, Support & Operation ). Created user flows, wireframes, prototypes, and high-fidelity mockups that align with compliance and accessibility standards (WCAG 2.1+), AI Implementation supporting responsive design for web, mobile, and agent platforms. Conducted HCD (Human Centered Design) - based user interviews and surveys to enhance claims and billing flows, reducing task completion time by 22%. Designed accessible, responsive UI applying HCD guidelines, improving compliance by 20%. Provided specs, redlines, and design system components to support accurate implementation. Participated in Agile ceremonies to ensure smooth collaboration and delivery across teams. ### Lead. UX/UI Designer Researcher / UX-UI Developer / BA @ Barclays Investment Bank Jan 2022 – Jan 2023 | Pune, Maharashtra, India Improved cross-functional collaboration by 30% through service blueprints and ecosystem maps. Conducted user research at scale, generating insights that boosted product usability by 42%. Developed detailed personas to guide design, increasing user engagement by 20%. Led usability and A/B testing, improving key feature conversion rates by 45%. Ran design sprints to fast-track prototyping and delivery, reducing time-to-market by 22%. Coded accessible Angular HTML components aligned with WCAG 2.1, improving accessibility by 65%. Implemented HCD (Human Centered Design) best practices for accessible banking applications, achieving WCAG 2.1 AAA, AA and follow the GDPR compliance. ### Lead UX-UI Designer & Developer/ Business Analyst @ IntelliMedia Networks Jan 2021 – Jan 2022 | Ahmedabad, Gujarat, India Serve as Technical Project Manager and UX thought leader within CX, leading a team of designers to build new vertical store experiences across web and app. Drive end-to-end design strategy—from user flows and personas to wireframes and prototypes—ensuring customer-first, scalable solutions. Collaborate with product, dev, and content teams to plan, scope, and report progress to VP-level stakeholders. Lead lean UX efforts, conduct A/B testing, and define future-state experiences. Present regularly to senior leadership and guide cross-functional execution of innovative, revenue-driving features. Managed Adobe XD cloud libraries for cross-team collaboration, reducing inconsistencies in UI components by 32%. Applied HCD methods to design renewable energy dashboards, increasing adoption by 30%. Conducted HCD research sessions to optimize solar energy plan purchase flows, improving conversion by 22%. ### Sr.UX/ UI Architect / UX Researcher , BA / Scrum Master | CSM® @ MSBC Group Jan 2018 – Jan 2021 | Ahmedabad, Gujarat, India Gathered and analyzed user requirements with product managers and developers to inform user-centered design decisions. Created detailed wireframes, mockups, and prototypes for web, mobile, and tablet platforms, ensuring responsive and intuitive user experiences. Produced high-fidelity UI designs and annotated specs for developer handoff, while identifying and resolving UX issues. Built design guidelines for consistent layouts across all screen sizes and collaborated closely with developers for accurate implementation. • Maintained HCD (Human Centered Design) -focused design system components, ensuring consistent UI across projects. • Conducted usability testing using HCD (Human Centered Design) frameworks, reducing task errors by 18%. • Coordinated HCD (Human Centered Design) feedback loops in agile sprints, reducing iteration cycles by 20%. Led marketing design efforts, including logos, infographics, and email campaigns. Skilled in HTML5, CSS3, and integration with Angular, ReactJS, Python, and .NET. Managed team tasks, monitored performance, and provided coaching to meet project goals. ### Sr.UX/UI Designer & Frontend Developer/ UX Researcher Scrum Master @ Innovify Jan 2014 – Jan 2018 | Ahmedabad Area, India Led end-to-end UX design for web and mobile, creating wireframes, user flows, and prototypes. Applied user research to improve engagement and collaborated with cross-functional teams to align design with business goals. • Conducted usability testing using HCD frameworks, reducing task errors by 30%. • Coordinated HCD feedback loops in Agile sprints, reducing iteration cycles by 28%. Skilled in tools like Adobe XD, Sketch, InVision, and technologies such as HTML5, CSS3, JavaScript, Angular, and Bootstrap. Integrated designs across platforms like WordPress and Magento. Facilitated Agile ceremonies, managed sprint progress in JIRA, and supported product backlog grooming to ensure efficient delivery. ### Sr.UX/UI Designer & Frontend Developer @ Saathiva - Australia Jan 2013 – Jan 2014 | Ahmedabad Area, India Skilled in HTML5, CSS3, JavaScript, X-Cart , Magento, Wordpress , and Bootstrap to build responsive and accessible UI/UX for web and mobile platforms. Experienced in integrating HTML with backend technologies including Java, PHP, Magento, Python, Drupal, and WordPress (PSD to WordPress conversion). Create wireframes, user flows, and interactive designs within brand guidelines. Conceptualize intuitive interfaces and collaborate with design teams to enhance user engagement. Promote modular design practices, uphold brand consistency, and mentor peers through feedback and design reviews. ### Jr.UX/ UIDesigner & Frontend Developer @ SJM Technologies Pvt. Ltd. Jan 2012 – Jan 2013 | Ahmedabad, Gujarat, India Created and updated IA documents including content maps, wireframes, and static prototypes to support clear user flows. Proficient in Adobe Suite, Photoshop, Illustrator, InVision, Axure, and Sketch for high-quality UI/UX design. Skilled in HTML5, CSS3, JavaScript, and Responsivefor responsive web design. Integrated front-end designs into platforms like Java, PHP, Python, WordPress, and Magento for seamless development handoff. ## Education ### Master of Science - MS in Human Computer Interaction Pace University ### M.Sc(IT&CA) in Information Techonology Saurashtra University, Rajkot ### BCA in Computer Science Saurashtra University, Rajkot ## Contact & Social - LinkedIn: https://linkedin.com/in/ravi-nakum - Portfolio: http://ravinakum.com/ --- Source: https://flows.cv/ravinakum JSON Resume: https://flows.cv/ravinakum/resume.json Last updated: 2026-03-31