# Rawan AbuShaban > Staff AI Product Designer at Samsung Location: San Francisco Bay Area, United States Profile: https://flows.cv/rawan Hi, I'm Rawan 👋🏻 I design conversational, multi-modal, AI-powered product experiences across mobile, wearables, and smart home devices. ☁️ My work is rooted in defining and solving complex UX problems. As a conversation designer, I pair logic and interaction design with sentiment and semantics to craft compelling human-AI experiences used by millions of people around the world. ☁️ These days, I head up design and product strategy at Samsung’s Advanced Intelligence Lab. Previously, I led the design and implementation of Wells Fargo's first mobile assistant, Fargo, and drove conversational UX on Google Assistant's Home Surfaces team. ☁️ UX design • interaction design • LLMs & generative AI • conversational interfaces • chatbots & virtual assistants • product strategy • AI implementation • content design • creative writing • user research • design mentorship • occasional tomfoolery Views and opinions expressed here are my own. 🍉 ## Work Experience ### Staff Product Designer | Conversational AI @ Samsung Research America (SRA) Jan 2022 – Present | Mountain View, California, United States As a design lead at Samsung’s Advanced Intelligence Lab, I drive human-centered, multi-modal AI experiences for 200M+ users — spanning mobile, wearables, auto, and smart home device ecosystems. My work blends voice and screen interface design, transforming complex business logic and conversational wireframes into high-fidelity mockups and scalable design systems. By leveraging generative AI and agentic interactions, I create intelligent and assistive user experiences that feel natural and intuitive. I shape AI strategy through user research, conducting mixed-methods studies and usability testing to uncover the strongest intersections of business goals and user needs. Partnering with product and engineering leadership, I leverage these insights to influence Samsung’s AI roadmap and drive transformative, impactful innovation. Highlights: ✓ Recipient of the SRA MPS Star Award (2024). ✓ Nominated as top global performer, SRA representative in IWD 2025 campaign. ✓ Besties with Bixby. 💙 ### Conversation Designer @ Google Jan 2021 – Jan 2022 | Mountain View, California, United States Before Google rolled back their AI principles in favor of war-profiteering (e.g. Project Nimbus), I designed voice and multi-modal experiences for Google Assistant, shaping intuitive interactions across multiple verticals. My work impacted smart home devices, including pre-launch design for the Google Pixel Tablet. I also standardized VUI response frameworks, optimizing how devices respond based on user proximity, modality, and environmental context to ensure seamless execution. Employed by InfoObjects, supporting Google. ### Conversation Designer @ Wells Fargo Jan 2019 – Jan 2021 | San Francisco, California I played a key role in the creation of Fargo, Wells Fargo’s first mobile virtual assistant, which has powered 20 million+ interactions across 31.5 million mobile app users since launch, with projections to exceed 100 million interactions annually. Beyond mobile, I also designed assistive desktop experiences across enterprise channels, supporting both internal employees and 66 million customers. As part of the Fargo team, I designed and implemented conversational flows that streamline complex banking interactions – retrieving and displaying transaction histories, account summaries, routing numbers, wire transfers – as well as FAQs and personality-driven dialogue. My work focused on making these interactions not only functional, but natural, intuitive, and human-centered. My design process involved collaborating with cross-functional teams and stakeholders, gathering requirements and defining product features, performing NL analysis and model training, mapping intents, creating conversational dialog and flow diagrams and defining conversational logic, crafting high fidelity wireframes, conducting implementation and QA testing, and iterating based on UXR findings. I also built and maintained internal design resources, including training modules and Wells Fargo's first Conversational AI Style Guide, ensuring consistency across the AI ecosystem. Highlights: ✓ Designed over 75% of the Fargo MVP’s conversational experiences. ✓ Ranked in the top 1.5% for performance. ✓ Described as a "Jedi" by my skip. ### Product Marketing Manager @ Inbenta Jan 2018 – Jan 2019 | Foster City, CA Inbenta is an artificial intelligence and natural language processing company that specializes in conversational chatbots and virtual assistants, semantic search, and knowledge management for e-commerce and customer support. I drove the narrative surrounding our chatbot and other products by creating AI-focused content, including web copy, PR & news articles, blogs, video, tweets, and all the things that require some form of artful articulation. I spearheaded B2B inbound marketing strategy, optimized the sales funnel, and managed 6 global marketing teams. I redesigned core site pages, published PR content and media, and organized US events. I researched domestic markets to reposition Inbenta’s chatbot and search products and pursue growth opportunities. I also managed several third-party agencies to develop and strengthen media relations, translated content, and executed global events. ### Digital Marketing Specialist @ EchoUser Jan 2016 – Jan 2018 | San Francisco, CA EchoUser is a UX research and design agency based in San Francisco. During my time here, I collaborated with executives and UX practitioners to produce high quality product experiences for client partners, ranging from startups (Crimson Hexagon, 23andMe) to Fortune 50 companies (Google, GE, and other non-disclosables). I spearheaded all digital marketing initiatives, including the frontend design and development of our new website, sales growth and B2B advertising, content creation, the design of sales assets, pitch decks, proposals, and more. At the strategic level, a significant part of my role was executing and iterating on our company-wide digital marketing strategy: collecting and synthesizing data into actionable insights to inform executive decisions, and composing and facilitating workshops to educate C-level executives and the management team. Notable achievements: ✓ Helped close $1.3 million in sales in first year. ✓ Played an instrumental role in landing the company's biggest RFP of all-time. ✓ Increased growth of new business leads 4x with new marketing strategy. ### Contributing Writer @ The Huffington Post Jan 2015 – Jan 2017 | San Francisco, California, United States As a contributor, I wrote about up-and-coming tech startups to create traction and pro-bono PR centerpieces for budding entrepreneurs. It was a self-started venture driven by my curiosity to learn more about new tech, product marketing, and startup culture. One company I wrote for gained significant traction, and was later picked up by Y-Combinator in 2017. Additionally, I wrote for HuffPo's religion vertical. A publishing house reached out to me regarding one of my pieces on hijab, which was one of my most popular articles of all-time. Now, you can find the same article in a textbook, "Write It Review: A Process Approach to College Essays with Readings," by Strahan et. al. (https://www.amazon.com/Write-Review-Process-Approach-Readings/dp/146526762X). This article was also referenced in the book "Secularity and Science: What Scientists Around the World Really Think About Religion" (2019) by Elaine Howard Ecklund. ### Co-founder, CEO @ Bookselves Jan 2015 – Jan 2016 | Berkeley, CA When your brain processes meaningful literature, it can increase overall happiness, develop empathy, drive creativity, improve sleep quality, and much more. However, it’s becoming increasingly difficult for people to dedicate time and energy into reading. Bookselves sought to accomplish two things: 1) To reignite our generation's passion for and commitment to reading, and 2) To encourage people to meet in person and socialize face-to-face, harboring meaningful interactions and new friendships over common literary interests, without hiding behind a screen. Bookselves was a mobile app that allowed individuals meet up with other like-minded readers in their area and trade books. As co-founder, I drove product management, design, content strategy, marketing, and business development. I structured and refined multiple sustainable and scalable business models, spearheaded user acquisition and engagement, facilitated UX research and testing, recruited team members, and devised acquisition strategies for the advisory board and partnership programs. As marketing lead and chief content strategist, I did all things related to words — UX writing, creating and designing content, writing and executing ads, and establishing the general language within and surrounding our product. I also promoted our startup on social media, and executed both online and offline digital marketing campaigns for SEO, ASO, and user acquisition. ### Co-founder, Head of Business and Marketing @ Bookselves Jan 2015 – Jan 2016 | Berkeley, CA ### Development Director @ Global Heart Network Foundation Jan 2015 – Jan 2016 | International | San Francisco ### Content Writer | Content Strategist | Researcher @ Haas School of Business Jan 2014 – Jan 2016 ### Co-founder, Head of Logistics, Volunteer Coordinator @ Muslim Interscholastic Tournament Jan 2014 – Jan 2015 | Northern California ### Campus Editor, Columnist @ Uloop News Jan 2014 – Jan 2015 | United States ### Writing Coach @ WriterCoach Connection | Community Alliance for Learning Jan 2014 – Jan 2015 | Berkeley, CA ## Education ### Bachelor of Arts (BA) in English, Public Policy University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/rawanabushaban --- Source: https://flows.cv/rawan JSON Resume: https://flows.cv/rawan/resume.json Last updated: 2026-03-25