# Raymond Festa

> Product Designer specializing in decision-making systems | AI, analytics, data platforms

Location: San Francisco, California, United States
Profile: https://flows.cv/raymond

I design intelligent systems that help people make better decisions.

My work focuses on products where complexity is unavoidable and outcomes matter, especially at the intersection of AI, data, and human judgment. Rather than simplifying problems away, I design systems that make complexity understandable, navigable, and trustworthy.

As software becomes more intelligent, I focus on shaping how people reason with technology. That means deciding what the system should infer, what the human should control, and how uncertainty is communicated. I design for clarity, explainability, and confidence, not blind automation.

I work across system architecture, interaction design, and close collaboration with engineering to design products that scale responsibly and earn trust over time.

## Work Experience
### Senior Product Designer @ Amazon Web Services (AWS)
Jan 2020 – Present | San Francisco Bay Area
Led UX across Amazon's database suite including RDS, DynamoDB, ElastiCache, and Timestream. Drove design for high-impact data features powering analytics, intelligence, and enterprise automation for Fortune 500 clients and government agencies.

### Founder @ Alpine Bikes
Jan 2021 – Present | San Francisco Bay Area
Alpine Bikes designs and builds custom carbon fiber performance bikes and components. As a creative and passionate cycling enthusiast, creating a project that combined the two felt natural.

I’ve designed and sold custom bikes, built relationships with overseas manufacturers, sourced products, and secured dealer licenses. A few riders on my bikes have even won local races.

### Product Designer @ Atlassian
Jan 2019 – Jan 2019 | San Francisco Bay Area
Designed cross-product onboarding flows for new Atlassian cloud customers as part of the Growth Design team. Created unified experience patterns spanning Jira, Confluence, and Bitbucket to reduce friction in initial setup and configuration.

### Product Designer @ Atlassian
Jan 2019 – Jan 2019 | San Francisco Bay Area
Redesigned internal marketing automation platform used by Growth and Marketing teams. Consolidated disparate workflow tools and created streamlined campaign management interfaces. Collaborated with Product Manager, Engineering team, and cross-functional stakeholders to align on requirements and technical constraints.

### User Experience Designer @ PayPal
Jan 2018 – Jan 2019 | San Jose, California
Designed security and permissions features for merchant platform serving 5M+ businesses. Focused on creating multi-user access controls to support enterprise merchant retention.

- Designed role-based access control (RBAC) interfaces enabling merchants to manage team member permissions across account functions. Created user flows for role assignment, permission configuration, and access management.

- Balanced enterprise security requirements with usability constraints, working closely with Product Manager, Security Engineering team, and merchant platform stakeholders to define feature scope and technical requirements.

- Delivered design specifications and interaction patterns for multi-user ecosystem, supporting PayPal's enterprise merchant retention strategy within 6-month contract timeline.

### UI/UX Designer @ Scalable Press
Jan 2017 – Jan 2018 | San Francisco Bay Area
I helped launch a new ecommerce platform for licensed merchandice, improved the
company’s core product user experience, and created revenue-generating marketing
materials for the business development team.

### Visual Designer @ OCJ Apparel
Jan 2015 – Jan 2017 | Dallas/Fort Worth Area
Implemented a new inventory management system that improved sales automation. Exceeded sales goals, increased brand awareness and provided creative direction to the seasonal apparel line, video marketing campaigns, and lifestyle photoshoots.

### Visual Designer @ Suntex Marinas
Jan 2015 – Jan 2015 | Dallas/Fort Worth Area
Oversaw the design and implementation of print and digital advertising. Project-managed the design of business development marketing materials that increased membership sign-ups. Optimized Google business page listings that increased SEO ranking and brand awareness.

### Media & Design Intern @ Covenant Health System
Jan 2014 – Jan 2015 | Lubbock, Texas Area


## Education
### Bachelor of Arts (BA) in Advertising
Texas Tech University


## Contact & Social
- LinkedIn: https://linkedin.com/in/raymondcfesta
- Website: http://raymondfesta.com/

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Source: https://flows.cv/raymond
JSON Resume: https://flows.cv/raymond/resume.json
Last updated: 2026-02-23