# Raymond Wong > AVP, Principal Product Designer Location: Fremont, California, United States Profile: https://flows.cv/raymondwong Creative UX designer with 18 years’ experience facilitating and supporting human interactions with enterprise, e-learning, fintech and SaaS platforms. Maintains user-centric designs while adhering to prescribed interface principals and related development goals. Dedicated to creating simple and intuitive interfaces for everything from self-service applications to complex data-centric systems. ## Work Experience ### AVP Principal Product Designer @ LPL Financial Jan 2021 – Present | United States • Developed innovative concepts for new advisor tools—including planning analytics, client engagement workflows, and practice management capabilities—to inform long-term product strategy and enhance product differentiation. • Designed LPL’s first AI-driven book analysis and recommendation engine, simplifying how advisors evaluate and prioritize client accounts and setting the foundation for future AI capabilities across the platform. • Collaborated with client-facing and back-office product teams to define and shape new features driven by real advisor pain points and operational needs. ### AVP, Product Design @ LPL Financial Jan 2020 – Jan 2022 | Union City, CA • Led the end-to-end digital experience for independent advisors facilitating book-of-business sales transactions. Completed design in six months; supported $1B+ AUM in sales within the first year of its rollout. • Partnered cross-functionally with product, operations, and engineering teams to translate complex regulatory and business rules into intuitive, streamlined advisor experiences. ### UX Consultant @ Corellius Jan 2018 – Jan 2020 | Union City, CA • Helped to strategize redesigning for e-commerce app interfaces on both mobile and desktop platforms. • Developed admin dashboards that provide analytics on site usage, network optimization, and other platform metrics. ### UX Designer (contract) @ Apple Jan 2018 – Jan 2018 | Cupertino, CA • Enhanced UX for Apple’s mobile sales reporting tool, improving data visualization for product performance and business operations. • Delivered mockups, prototypes, and specifications aligned with iOS Human Interface Guidelines. • Advised executives on consolidating desktop sales reporting platforms to reduce fragmentation and costs. ### Lead UI/UX Designer (contract) @ Cisco Jan 2014 – Jan 2018 • Directed UX for Cisco’s cloud-based collaboration suite, designing interfaces for content management and knowledge sharing. • Designed Visual Knowledge Map, providing employees with personalized professional development insights based on skills, experience, and interests. ### Senior User Experience Designer @ Oracle Jan 2009 – Jan 2013 | Redwood Shores, CA • Led the design of shared UI features for enterprise web apps, ensuring consistent look-and-feel across desktop, mobile, and tablet. • Delivered design systems and authored UI specifications and usage guidelines. ### Interaction Designer II @ Oracle Jan 2005 – Jan 2009 | Redwood Shores, CA • Developed UI standards for Oracle’s rich-client products, which includes the creation of wireframes. • Conducted usability testing to validate functionality and consistency. • Designed wireframes, templates, and technical documentation for rich-client products ## Education ### Graphic Design San José State University ### Bellevue University ## Contact & Social - LinkedIn: https://linkedin.com/in/raywongrw --- Source: https://flows.cv/raymondwong JSON Resume: https://flows.cv/raymondwong/resume.json Last updated: 2026-02-23