Senior PM leading AI-driven creative intelligence for TikTok Shop Ads. I own Creative Hub and Creative Trends, transforming large-scale video and performance data into actionable diagnostics for advertisers. Recently launched Affiliate Mass Authorization (AMA), a scalable shop-level authorization system that increased creative availability by 230% and removed major manual friction. I work closely across engineering, data science, and regional teams to operationalize generative AI in production with strong quality guardrails and advertiser trust.

Demand Gen Ads: focused on performance optimization and global product rollout. Partnered closely with engineering, UX, sales, and support teams to improve system reliability and advertiser outcomes at scale. Built internal diagnostic and ML-driven tooling to streamline issue detection and accelerate feedback loops between customers and product teams.

Founding PM building multiple 0→1 products across ads optimization and e-commerce analytics. PlayAbly is the gamification platform for ecommerce leveraging AI understand customer behavior, build custom cohorts, and improve conversion rates.

Full stack engineer on Unity’s AI and analytics platform, building experimentation and remote configuration systems that enabled staged rollouts and cohort-based delivery. Designed telemetry pipelines supporting analytics for 1.5B+ monthly active users and launched Unity’s first analytics-driven graphics tuning engine, improving user retention by 20%+. Focused on high-performance data systems that captured real-time hardware metrics without impacting client performance.