# Rebecca Creger > Product Designer Location: Oakland, California, United States Profile: https://flows.cv/rebeccacreger Product Designer with 6+ years leading end-to-end product design for AI-powered B2B and B2C SaaS platforms. I partner closely with PM and engineering to turn ambiguous problems into shipped, scalable experiences that drive customer adoption and business growth. Combining systems thinking, rapid iteration, testing, and a strong visual craft foundation from my graphic design background, I design intuitive solutions for complex, real-world use cases across both B2B and consumer products. Check out my portfolio here: https://www.rebeccacreger.com/ ## Work Experience ### Product Designer @ Unknown Jan 2020 – Present ### Founding Product Designer @ Response Jan 2023 – Jan 2025 – Owned the end-to-end product UX, led design sprints, built out the design system, and optimized the desktop web app for mobile devices. – Collaborated cross-functionally to lead the end-to-end redesign of their AI procurement platform, which doubled customer growth and revenue. – Led the 0-1 design and development of AI-powered features like an AI Purchasing Assistant that enabled a 2x faster checkout UX for customers. – Drove user research for every major feature by designing and conducting tests and interviews with customers. – My data-driven research informed the design of features like automated contracts increasing customer conversion by 30%. ### Product Designer @ Higharc Jan 2021 – Jan 2023 | San Francisco Bay Area – Led product design on the Platform Services Team, collaborating cross-functionally with product managers, engineers, and stakeholders to build the end-to-end Higharc Confi g product suite, resulting in increased customer adoption and revenue. – Led the 0-1 design of a new product called Higharc Procure, a table-based Bill of Materials calculator and productivity tool for purchasing and estimating teams at homebuilding companies. This product was a fi nalist for the “Best of IBS” Awards at IBS 2023 and improves speed and accuracy in the estimating and purchasing process. – Co-created a design and development process that improved collaboration and consensus with PMs and engineers as the team grew from 35-60. ### Junior Product Designer @ Higharc Jan 2021 – Jan 2021 – Designed scalable tools for sales teams like automated Home Sales Brochures, Interactive Community Maps, and Content Management UI, increasing the signing of home sales contracts and resulting in the construction of hundreds of new homes across the country. – Collaborated with the Senior Product Designer to define and document design-team workflows and expanded the design system with reusable components, which reduced design-hand-off time and improved consistency across projects. ### UX Design Intern @ Higharc Jan 2020 – Jan 2021 – Designed UI/UX improvements for a 3D CAD design tool called Higharc Studio that improved usability and workflow speed in the application. – Designed Account Portal & Builder Credits which facilitated the first client purchases on the platform. ### Bloc Product Design Apprenticeship @ Bloc Jan 2019 – Jan 2020 Learned industry best practices and design process standards with a focus on UX Research, Visual Design, and Front-end development. Created and deployed projects while learning new tools and frameworks by collaborating several hours every week with a senior product designer. Notable projects: Pantrybuddy - Recipe app Worked with a developer to redesign his recipe app. Conducted research, rebranded the app, tested and protoyped designs to help users find recipes from ingredients. See the case study here: http://rebeccacreger.com/pantrybuddy.html Local Gems - E-commerce app Created an e-commerce app for shopping local at small businesses. Conducted user research, branding, prototyping and testing to help users shop local by checking items in stock, and ordering items for pickup or delivery. See the case study here: http://rebeccacreger.com/localgems.html Cloudspark - Cloud storage app Created a cloud storage app for file storage and collaboration. Conducted user research, prototyping and user testing to create better organizational features. See the case study here: http://rebeccacreger.com/project.html ### Curation Program Manager, Designer Experience @ 99designs Jan 2018 – Jan 2020 — Led a team of curators in reviewing graphic designer applications to the marketplace — Played a leading role and worked cross-functionally with the Product and Engineering teams to build an improved application experience for designers 99designs is the global creative platform where designers and clients create designs they love. Their worldwide community of talented designers has grown to become the go-to solution for businesses, agencies and individuals. ### Blog writer @ 99designs Jan 2013 – Jan 2020 ### Product Specialist - Designer Quality @ 99designs Jan 2016 – Jan 2018 — Took a leading role in setting quality standards by curating graphic designers into levels based on experience. — Increased the number of experienced designers in the community by identifying top talent and retaining them by matching them to the right clients ### Associate Community Marketing Manager @ 99designs Jan 2015 – Jan 2016 — Managed the designer community by setting and enforcing new marketplace quality standards. — Created a designer certification process for new product launches and certified designers to meet market demand. — Led and executed campaigns to announce new product launches and engage our top community members ### Community Liaison @ 99designs Jan 2013 – Jan 2015 Designer Support and Community management — Focused on day-to-day management of the designer community with tasks ranging from general support to designer account/project management and site administration. — Acted as a mediator between users and Product and Engineering teams by logging and reporting issues/bugs and collecting feedback for improvements to UX/UI. — Contributed to the development and execution of designer engagement campaigns. ## Education ### Bachelor of Arts (B.A.) in Design University of California, Davis Jan 2010 – Jan 2012 ### Minor in Textiles and Clothing University of California, Davis Jan 2010 – Jan 2012 ### University of California, Santa Cruz Jan 2008 – Jan 2009 ## Contact & Social - LinkedIn: https://linkedin.com/in/rebecca-creger --- Source: https://flows.cv/rebeccacreger JSON Resume: https://flows.cv/rebeccacreger/resume.json Last updated: 2026-03-25