Designing web experiences for buyer onboarding on Etsy's ReEngage initiative, driving frequency of purchases and engagement for new and infrequent buyers.

Worked independently as design lead for our Marketplace teams, while also contributing to the Account Settings team for select cross-functional projects. Repositioned our marketplace experience to be fully self-service as we rapidly changed from a marketplace-only product to a marketplace-enabled SaaS tool.

Worked across a variety of product functions, from designing our customer facing invoicing experience, to leading workshops with our internal sales team to understand and optimize the inbound customer experience. Planned and participated in a team-wide research initiative, to better position our offerings to customers after acquiring a small startup.

Worked collaboratively on website design and mobile applications across a variety of industries, from discovery stages to final delivery. Communicated closely with engineers and product managers to better understand and solve design challenges. Lead design efforts for agile product development sprints with tasks that included persona development, information architecture, wireframes, user testing, prototyping, product strategy and prioritization, and visual design.

Designed for a variety of projects ranging from mobile applications, marketing websites, software, and consumer applications, both collaboratively and independently. Primary duties included creating site maps, wireframes, visual design mock-ups, user flows and interactive prototypes. Facilitated and participated in design thinking workshops, researched UI trends, and conducted content audits and mappings, to identify and clarify decisions made throughout the design process to project stakeholders.