# Rebecca H. > Content-First Product Design | Sensemaker in Residence @ The Sensemakers Club Location: Berkeley, California, United States Profile: https://flows.cv/rebeccah2 Design leader with 12+ years creating high-impact experiences for complex learning platforms, enterprise software, and mission-driven organizations. Information architect at heart: I love transforming sprawling sets of documentation and data into navigable systems. ## Work Experience ### Sensemaker in Residence @ The Sensemakers Club Jan 2026 – Present Designing and facilitating an original workshop series for a global community of information, content, and knowledge professionals: - Developing a curriculum using design thinking, game design, and fiction writing methodologies. Managing the full arc of concept definition, curriculum design, facilitation, and iteration based on participant feedback. This role is rooted in peership and community-powered education. ### UX Consultant @ Shorebird Design Jan 2023 – Present Conducted remote user research for climate tech client to inform product roadmap and strategic decisions. Mentored research interns through synthesis processes and stakeholder presentations. Diagnosed opportunities for usability and navigation improvements for mobile apps through documentation audits and heuristic evaluations. Designed content-driven websites for coaching and consulting businesses, translating brand strategy into accessible digital experiences. ### Field Representative @ Topo Athletic LLC Jan 2024 – Jan 2026 Conducted field research in retail environments, gathering customer and employee insights through observation and interviews. Performed competitive analysis and audits of in-store displays, reporting findings to product and sales teams. Facilitated training with retail staff to improve product knowledge and customer experience. ### UX Designer (Contract) @ YMCA of the USA (National Resource Office) Jan 2024 – Jan 2024 Conducted UX research and assessments to identify employee pain points with the organization's intranet and custom learning management system. Collaborated with stakeholders to prioritize high-impact, low-resource improvements for employee access to knowledge and training materials. Designed mockups and specifications in Figma and delivered UX strategy recommendations to guide implementation. ### Senior User Experience Designer @ Autodesk Jan 2015 – Jan 2023 | San Francisco Bay Area Led product design for Autodesk's help and learning experiences across web and desktop applications, including complex cross-functional initiatives for experiences reaching 18M+ monthly users across 27 languages. Drove full design process from research to implementation: conducting usability testing and customer workshops, creating wireframes and specifications, writing microcopy, designing A/B tests, and iterating with cross-functional teams using Agile methodologies. Contributed to Autodesk's design system and led "Wireframing for Product Managers" workshop to strengthen collaboration between design and product teams. Directed pro bono service design project through Autodesk Foundation, leading a team to create process and financial maps for The Renewal Workshop, a circular economy leader in the apparel industry. Key impacts: - Reduced support escalations by 53% and increased navigation engagement by 92% through iterative A/B testing and cross-functional collaboration - Designed and tested an in-product learning framework later adopted company-wide; contributed to a 77% increase in monthly active users ### User Experience Designer @ Autodesk Jan 2013 – Jan 2015 | San Francisco Bay Area Designed customer support and in-product content experiences for Autodesk Knowledge Network. Implemented WCAG accessibility standards for web content and collaborated with cross-functional teams using Agile methodologies. ### User Experience Intern @ Mindjet Jan 2012 – Jan 2013 | San Francisco, CA Designed user flows, wireframes, and interactive prototypes for web and mobile applications. Planned and moderated usability studies to validate design decisions. Created email and web templates for marketing campaigns. ### Web & Graphic Designer @ Freelance Jan 2010 – Jan 2012 Web, print, and logo design. ### Litigation Support Case Manager - Office of the Attorney General @ California Department of Justice Jan 2009 – Jan 2011 | San Francisco, CA Conducted needs assessments and managed projects for legal teams on organizing, archiving, and retrieving electronic document collections. Created trial presentation materials and edited video/audio evidence for depositions and courtroom use. Designed and maintained WordPress intranet site and trained attorneys and paralegals on legal software. ### Administrative Assistant @ California Department of Justice Jan 2008 – Jan 2009 Trained interns on scanning procedures and preparing documents for loading into legal databases. Processed vendor invoices and calculated monthly cost savings. Wrote and edited in-house manuals, procedures, and protocols. ### Office Assistant - Record Update Section @ California Department of Justice Jan 2007 – Jan 2008 ### Apprentice @ Painted Tongue Press Jan 2009 – Jan 2010 | Oakland, CA Learned letterpress printing techniques including polymer platemaking, ink mixing, and press operation on a Vandercook 4 proof press. Supported client project production from design and layout through printing and shipping. ## Education ### MFA in Interaction Design California College of the Arts ### BA in English University of California, Davis ### Computer Science Santa Monica College ## Contact & Social - LinkedIn: https://linkedin.com/in/rwhathaway - Portfolio: https://beccahathaway.com - Portfolio: https://shorebird.design --- Source: https://flows.cv/rebeccah2 JSON Resume: https://flows.cv/rebeccah2/resume.json Last updated: 2026-04-13