# Rebecca Jensen Scott M.S. > Product Designer | End-to-End Digital Experiences | UX Strategy, Research, Conversion Optimization Location: San Francisco, California, United States Profile: https://flows.cv/rebeccajensenscottms I’m a Product Designer focused on designing end-to-end digital and service experiences that simplify complex systems and drive meaningful adoption. My work spans UX strategy, user research, information architecture, content strategy, and service design, with ownership from early discovery through launch, measurement, and iteration. I’ve worked across financial services, wellness, and nonprofit products, partnering with stakeholders to turn ambiguity into clear, scalable systems. I rely on a mix of qualitative insight and quantitative signal, including usability testing, analytics, and rapid prototyping, to inform decisions and improve outcomes. I gravitate toward systems-level problems where clarity, structure, and thoughtful execution directly impact user behavior and business goals. Outside of work, I love finding rad ways to spend my time. I'm currently obsessing over mountain biking, learning new tricks on my skis, reading the Red Rising series, & exploring the Sierra Nevada backcountry. ## Work Experience ### Product Designer @ Lift Cowork, Conference & Wellness Center Jan 2024 – Present • Owned end-to-end digital and service experiences across the member lifecycle, from discovery and booking through onboarding, activation, and day-to-day use • Led a conversion-focused website redesign using analytics (GA4, Microsoft Clarity, Squarespace data), usability testing, and iterative prototyping • Designed membership comparison tools, booking flows, and self-serve experiences to reduce friction and decrease staff intervention • Built and tested multi-channel onboarding systems (email, signage, self-serve tools) to support independent member use and faster activation • Developed scalable internal systems and templates (forms, surveys, training materials, event and email templates) to standardize workflows and improve experience consistency • Designed member-facing communications, including newsletters and event materials, as part of a cohesive experience and engagement strategy ### User Experience Designer @ SHINE Collective Jan 2024 – Jan 2025 • Restructured information architecture to prioritize user intent-based navigation, resulting in 30 new referral network applications within two months of launch. • Led UX research, content audit, and page hierarchy design to support high-intent user tasks, resulting in increased engagement time per user by 27% and shifted top-visited pages toward therapeutic support and joining the referral network, indicating more purposeful use. • Simplified content structure and reduced redundant navigation paths, which reduced unnecessary page views per user by ~10% and enabling faster access to relevant content. ### User Experience Designer @ Cavalot Capital Jan 2024 – Jan 2024 • Led UX audit and web redesign to create more engaging, user-friendly, and conversion-optimized experience for prospective target audience members • Established a structured, multi-layered site architecture to improve potential client experience in finding relevant information efficiently • Created an array of interactive design tools and resources to increase client engagement, boost retention and increase usability • Developed a comprehensive SEO strategy, including conducting traffic audits, keyword research, and optimization efforts to improve site authority, enhance SERP, build backlinks ### User Experience Designer @ Cabincluive Jan 2024 – Jan 2024 • Unified user and business insights into a UX strategy, then created personas, a sitemap, and mid-fidelity prototypes validated through usability testing, resulting in reusable, scalable page templates aligned with stakeholder goals ### Volunteer Coordinator @ Tahoe Forest Health System Jan 2021 – Jan 2023 • Increased volunteer program satisfaction and reduced attrition by implementing standardized satisfaction and exit surveys, turning qualitative feedback into actionable service improvements. • Managed a team of 70 volunteers, overseeing their collective annual volunteer hours exceeding 3000, resulting in an estimated annual valuation of approximately $150,000 in volunteer labor for the health system and fostering long-term engagement. • Designed and iterated volunteer role structures across 10+ departments, ensuring department needs, business goals, and volunteer motivations were systematically aligned. • Defined and iterated volunteer role structures across 10+ departments by mapping volunteer, departmental, and organizational needs into a unified framework, resulting in clear role criteria, measurable expectations, and scalable processes that improved onboarding, collaboration, and program alignment with business goals. ### Mindfulness Researcher @ Universität Osnabrück Jan 2019 – Jan 2020 | Osnabrück, Lower Saxony, Germany Lab: Neurobiopsychology Lab at the Universität Osnabrück Title: "Investigating the Differential Impact of Meditation Type on Positive Emotions: Perspectives from Psychology and Neuroscience". • My project examined the impact of various secularized forms of mindfulness meditation on conscious positive emotions in healthy populations. I addressed whether the current state of research supports a cultivating, attenuating, or absent effect on emotional experience, and illuminated the proposed active psychological components and neural underpinnings. ### Instructional Designer @ Institut der Fremdsprachen Jan 2018 – Jan 2019 | Osnabrück, Lower Saxony, Germany • Generated engaging course content through learning activities, visualization, and other supporting materials with a focus on gamification of learning. • Targeted audiences training needs, set instructional end-goals, and maintained project documentation to ensure goals were met. ### Research Assistant @ University of California, Santa Barbara Jan 2013 – Jan 2014 | Goleta, California • Assisted Dr. Shelly Gable (Emotion, Motivation, Behavior, and Relationships Lab) with a longitudinal study concerning interpersonal capitalization. Duties included active recruitment, acquiring informed consent, data collection and maintenance, as well as debriefing and payment. ## Education ### Technical Certification in User Experience Design CareerFoundry ### Master of Science (M.S.) in Cognitive Science Universität Osnabrück ### Cognitive Science Stanford Continuing Studies ### Bachelor of Arts (B.A.) in Psychology, Dean's Honors List UC Santa Barbara ## Contact & Social - LinkedIn: https://linkedin.com/in/becjensen - Portfolio: https://becjensen.com --- Source: https://flows.cv/rebeccajensenscottms JSON Resume: https://flows.cv/rebeccajensenscottms/resume.json Last updated: 2026-04-13