Growth and Product Design at Apollo.io • Startup Advisor
Rebecca is a multi-disciplinary designer with 10 years of experience working with various teams to launch products and experiences. Currently, she works as a Senior Product Designer helping businesses reach goals while growing customer love through design and strategy.
I'm the design lead on the Expansion team (previously the Activation and Monetization team), and I work cross-functionally with multiple teams to help the company reach its goals in each department. I defined guidelines for experimentation towards activation for the core product team to utilize, and I contributed components to the design system to create consistent patterns for activation.
I collaborated with multiple product managers, and a team of engineers to help the company reach its goals on the growth team. I played a key role in Pricing & Packaging updates as well as introducing AI to the canvas for Activation purposes.
Working across the entire funnel (from Acquisition to Retention), I collaborated with 1 Product Manager and 6 engineers to help the company reach its goals. I also helped to improve growth team processes with the team by spearheading experiment result analyses and ideation brainstorms.
I worked with a Product Manager and 3 engineers to help improve user activation and monetization through experimentation. One impactful project from this role focused on improving the dashboard experience.
I managed the design system for client-facing products. I worked to meet the business standards of accessibility. I bridged the gap between engineers and designers by developing ways to make design hand-off more seamless. I built prototypes for user testing and defining component interactions. I initiated and facilitated a monthly design critique.