# Rebecca Mertzlufft

> Director of Product Design @ LinkedIn | Premium, AI Innovation & Revenue Impact | Leading High-Performing Teams with Vision & Design Excellence

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/rebeccamertzlufft

I’m a Design Director at LinkedIn with 15+ years of experience shaping digital products across consumer and enterprise. I currently lead the Premium design team, partnering with product, engineering, marketing, and research to evolve Premium into an indispensable subscription for professionals.

I lead with a systems mindset—balancing vision and execution to create experiences that are elegant, scalable, and deeply human. My work spans 0→1 innovation and large-scale redesigns, including Premium’s brand refresh and design strategy for Premium for Small Business. I translate design vision into real business outcomes while championing clarity, simplicity, and craft.

I’m passionate about unlocking team potential—mentoring future leaders, elevating design quality, and building operational systems that scale. I thrive in collaborative environments and believe the best outcomes come from strong cross-functional partnerships and shared purpose.

## Work Experience
### Director of Product Design @ LinkedIn
Jan 2024 – Present | San Francisco Bay Area

### Senior Product Design Manager @ LinkedIn
Jan 2020 – Jan 2024 | Remote
Feed and Content Experience

### User Experience Design Manager - Feed & Sharing @ LinkedIn
Jan 2018 – Jan 2020 | San Francisco Bay Area

### Staff User Experience Designer @ LinkedIn
Jan 2017 – Jan 2018 | San Francisco Bay Area

### Senior User Experience Designer - Publishing & Sharing @ LinkedIn
Jan 2015 – Jan 2017 | Sunnyvale, CA
Lead designer for LinkedIn's sharing, publishing and reading experiences.

### User Experience Design Lead @ BitTorrent, Inc.
Jan 2012 – Jan 2015 | San Francisco Bay Area
• Designed user experiences that delighted users and consistently exceeded business goals
• Fostered design innovation in a fast-paced, rapidly changing environment
• Provided design leadership while contributing directly hands on for projects of all sizes
• Mentored a team of designers
• Built collaborative relationships with engineering, product management, and product marketing team members throughout creative process
• Ensured a shared vision and expectations of success with other functional department leads 
• Provided leadership and support of broader user experience initiatives and practices

### Design Lead @ SmartRecruiters
Jan 2012 – Jan 2012
• Drove a design centric approach to product, marketing and communications
• Designed and defined product user-interface, website and all corporate marketing materials
• Built customer acquisition campaigns, landing pages, display ads and social media
• Partnered with a Product Manager and three engineering teams working within an agile environment

### Senior Designer @ Eastman Kodak Company
Jan 2009 – Jan 2012 | Emeryville, CA
• Provided art direction and campaign development for web, email and print
• Redesigned Kodak Gallery’s Product Overview Pages, CTA system and type standards
• Standardized site templates for a more sustainable site and reduction of load time
• Oversaw site projects from Site Marketing, SEM, PMM to Partners
• Maintained brand guidelines to ensure consistency in marketing assets
• Facilitated communication between marketing design and user experience departments
• Increased website conversion through effective design and clear communication

### Designer @ Eastman Kodak Company
Jan 2008 – Jan 2009 | Emeryville, CA
• Designed shop pages, landing pages, e-mail, social media, advertisement, printed marketing materials and large-scale campaigns
• Supported User Experience Department in redesigning the website for a new platform
• Worked with Kodak Gallery International to produce creative assets for various promotions
• Worked closely with Disney, Hawaiian Airlines and other fortune 500 partners


## Education
### MFA in Graphic Design
Academy of Art University

### Bachelor’s Degree in Visual Communications
San Francisco State University

### Bachelor’s Degree in Graphic Communications
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/churebecca

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Source: https://flows.cv/rebeccamertzlufft
JSON Resume: https://flows.cv/rebeccamertzlufft/resume.json
Last updated: 2026-04-13