∗ Worked at Dialexa; was acquired by IBM in 2022 and fully integrated into IBM in May 2025.
∗ Supported A/B testing and design revisions at Audi that improved platform usability.
∗ Standardized brand consistency at Freeman, reducing assignment discrepancies.
∗ Identified pain points at Topgolf and informed updates to front desk workflows and design.
∗ Streamlined collaboration across design, product, and engineering to accelerate delivery timelines.